My Interactions with the Jesuit values Essay Example | Topics and Well Written Essays - 750 words

My Interactions with the Jesuit values - Essay Example Also, a compassionate and loving heart if not tempered by the logic and decorum emanating from the heart is but a rudderless ship, incapable of reaching its destination, being most of the time trapped in the morass of indecision and wavering. It is in the divine unity of the mental and emotional faculties that lies the true future of humanity and mankind. The Jesuit model of education actively inculcates the unity of human understanding and emotions. When the human personality is not amply mature and had not attained the ripeness ushered in by continual and persistent contemplation and education, the heart and the mind tend to be in a state a conflict. This is many a times markedly signified by having a strong desire to do something or engage in some activity that innately seems to be inappropriate or wrong. I believe that a preponderance of such instances in human life gives way to ample emotional and mental problems, which if allowed proceeding beyond a certain limit could degenera te into some kind of neurosis. Yet, ironically, I feel that this is the actual dilemma of the modern civilization so open to the winds of materialism and a deluge of information. Many a times in my life I felt that though I had everything that I materially desired and had access to most of the modern freedoms and rights, still there was something lacking within me that restrained me from evolving into a complete person. It is only after learning about, understanding and meditating upon the Jesuit value of the unity of body and mind that I realized that it was possible to pull myself out of this dilemma. I realized that the purpose of human existence and education is to aspire for a holistic development, the kind of evolution where the aspirations of the heart are shaped and molded by the discipline and formality emanating from the mind. This may seem nice to read, but, believe me, achieving such a state of existence is easier said than done, and requires continual practice and dedic ation, not to mention the immense need for prayer and self evaluation. It is only when a person has the good luck to be placed in the circumstances that are imbued with just the right values and ethics that one is able to instinctively realize the unity and harmony existing between the mind and the heart, the body and the soul. However, if, by the grace of God, one turns out to be blessed enough to placed under the tutelage of experts and institutions that encourage the flowering and evolution of the whole person rather than lopsidedly encouraging the segmented faculties of the human personality that one is able to evolve into a complete person in whom the yearnings and aspirations of the heart are propitiously tempered by the wisdom and maturity of the mind, leading to happiness and completeness in most of the spheres of life, are they spiritual, social, academic, economic or domestic. In that context, the Jesuit value of the unity of mind and the heart had a profound impact on var ied facets of my life. It not only helped me to proceed on a journey that promised happiness and grace, but also endowed me with the much required qualities like humility, patience and persistence. It encouraged me to engage with the complexities of the outside world with a deeply felt and morally

Law Essay Example | Topics and Well Written Essays - 2750 words - 4

Law - Essay Example l effect or used in the United Kingdom shall be recognised and available in law, and be enforced, allowed and followed accordingly; and the expression enforceable Community right and similar expressions shall be read as referring to one to which this subsection applies.†1 Essentially, Section 2(1) ensures that in the event there is a conflict between EC law and UK law, the former prevails. In other words EC law confers upon Bill and Jim â€Å"directly enforceable laws† within the UK.2 It was also held in Van Gend en Loos v Nederlandse Administratie der Belastingen that the EC represents a â€Å"new legal order† which binds all Member States. 3 To this end, there are three systems of law within the EC that determine Bill and Jim’s right to take action against the UK for personal injuries incurred as a result of their failure to implement Directive 2007/15/EC by the due date. The three systems of law are primary legislation which encompasses EC Treaties, secondary legislation which are Directives and regulations and the third source of law is Decisions.4 Bill and Jim’s claim for personal injuries will fall under the application of secondary injuries since the claim is directly related to a Directive issued by the Council of Ministers and the European Parliament. Directives require official enactment by Member States but they are nonetheless binding on all Member States.5 In fact Article 249 of the Treaty of Rome 1957 provides that Directives are binding on all Member States â€Å"which it is addressed.†6 Although the UK has a discretion as to how to implement the Directive on the phasing out of chalkboard, the Directive remains applicable under UK law once the date for implementation passes. The fact that the UK’s safety regulations adequately deal with the main objectives of the Directive does not weaken the application of the Directive.7 In Publico Ministero v Ratti [1979] ECR it was held that as a result of Article 189 (now article 249) of the

Reason Not Religion :: essays papers

Reason Not Religion Observations and inferneces from real life perceptions: My entire life I have been a Catholic and have attended Church regularly with my family, always believing in God and the stories and tales of the Bible as pure fact that happened long ago, and of Jesus being the savior, etc. Just this past month I attended a Presbyterian church service with my elderly grandmother in Johnstown, Pennsylvania. The church was small to begin with, and only about one-third of the seats were filled. I would have to say that at least 95% of the people were all over 65, with very few young couples at all. My grandma made a comment on the lack of young people who attend the masses now, and she kept referring to the fact that recently less and less young couples and families ever attended church. At first I thought that this church would then seriously have to close its doors when the current majority of the parishioners died, but then I realized another aspect of human behavior and psychology. The characteristic that I see and hear so much about that many humans tend to possess and practice, is the fact that they become "closer to "god"" the older they get. Why is this? It is because of one of the same big reasons that we even have to have religion in the first place: fear about death and what happens to us afterwards. These people seem to be turning to the kind of thinking that inspired the dichotic idea of PASCAL^S WAGER. Even if these people were not very religious during their younger years, we can now see a trend of a large section of our country^s population starting to attend church more and more and become more "religious" as they grow older. What inspires this shift?--plain and simple, the fear of uncertainty. "QUESTIONING" ONES BELIEFS MUST GO BEYOND JUST WONDERING When I used to attend Church regularly their was a priest who was an extremely good speaker and extremely intelligent. Even though he was a Catholic priest, serving as the pastor of an extremely large church, he had the courage and brains to disagree with some of the rigid dogma setup and enforced by the Vatican. I remember one sermon he gave that has greatly influenced me since, and I am very happy I was fortunate enough to hear it. In this certain sermon he talked about his thoughts on it being good for teenagers and youth to question the existence of a God in their world. He talked at length about this

Juice Marketing

2010 Horlborn Consumers Ltd 6/14/2010 MARKETING PLAN OF V6 VEGETABLE JUICE Champion like a thrive Prepared for, Mr. Sajeeb Saha Course instructor Department of Agribusiness and Marketing Sher-e-Bangla Agricultural University Sher-e-Bangla Nagor, Dhaka-1207 Prepared BY, 1. Md. Rashedul Haque07-2398 2. Md. Sharifur Rahman07-2326 3. Md. Wahidul Islam08-2776 4. Sayeda Razia Islam Nabila07-2470 5. Mahbubur Rahman08-3077 6. Md. Shahidul Islam08-2766 7. Md. Faisal Kabir Khan08-2778 8. Habiba Begum08-2684 LETTER OF TRANSMITTAL To Mr. Sajeeb Saha Lecturer Department of Agribusiness and marketingSubject: Submission of marketing plan Dear Sir This is our marketing plan of â€Å"V6 vegetable juice† which is launched by Horlborn Consumers Ltd. In the time of preparing this plan we had to face some problem about marketing and sales. But we try to apply our marketing knowledge as much as we learn. We prepare this marketing plan on the basis of our own knowledge and also on the collected info rmation from different sources. If any type of mistake you notify please suggest us. Sincerely yours, Md. Rashedul Haque07-2398 Md. Sharifur Rahman07-2326 Md. Wahidul Islam08-2776 Sayeda Razia Islam Nabila07-2470Mahbubur Rahman08-3077 Md. Shahidul Islam08-2766 Md. Faisal Kabir Khan08-2778 Habiba Begum08-2684 Table of Content: SerialNo. | Description| Page number| 01| Executive Summary| 7| 02| Company Summary| 8| | 2. 1| Location | 8| | 2. 2| Size and capacity| 9| 03| Product and Service overview | 9| | 3. 1| Categories of product| 10| | 3. 2| Raw-materials of product| 11-12| | 3. 5| Nutrition | 13| 04| Strategic plan | 13| | 4. 1| Vision | 13| | 4. 2| Mission| 14| | 4. 3| Goals| 14| | 4. 3. 1| Financial Goals| 14| | 4. 3. 2| Non-financial Goals| 14| 05| Situation Analysis| 15| | 5. 1 | Marketing Summary | 15| | 5. 1. 1| Market Demographics| 15| | | 5. 1. 2| Psychographics| 16| | | 5. 1. 3| Market Needs| 16| | | 5. 1. 4| Consumer Insight| 16| | | 5. 1. 5| Market Trends| 17-18| | | 5. 1. 6| Market Growth| 18| | 5. 2| STP Analysis| 18| | | 5. 2. 1| Market Segmentation| 18| | | 5. 2. 2| Target Market| 18| | | 5. 2. 3| Positioning | 19| | 5. 3| SWOT Analysis | 19| | | 5. 3. 1| Strength| 19| | | 5. 3. 2| weakness| 19| | | 5. 3. 3| Opportunities | 19| | | 5. 3. 4| Threats | 20| | 5. 4| Competition Analysis| 20| | | 5. 4. 1| Competitor Strength| 20| | | 5. 4. 2| Competitor Weakness| 21| | | 5. 4. | Points of Difference| 21| | 5. 5| Competitive Advantage | 21| | 5. 6| Key to Success | 21| | 5. 7| Critical Issue | 22| 06| Strategic Marketing Analysis | 22| | 6. 1| Marketing Objectives | 22| | 6. 2| Strategies | 22| | 6. 3| Marketing mix| 23| | | 6. 3. 1| Product strategies | 23| | | 6. 3. 2| Pricing Strategies| 23-24| | | 6. 3. 3| Distribution pattern| 24| | | 6. 3. 4| Advertising & Promotion| 25| | | 6. 3. 5| Customer Service| 25| | 6. 4| Marketing Research| 26| 07| Financial planning| 27| | 7. 1| Financial Overview| 27| | 7. 2| Sales Forecast | 28| | 7. 3| Revenue For ecast| 29| | 7. | Expense Forecast| 30| | 7. 5| Profit Margin| 31| | 7. 6| Break-even Analysis | 32| 08| Controls | 33| | 8. 1| Implementation | 33| | 8. 2| Marketing Organization| 34| | 8. 3| Contingency Planning | 34| 01 Executive Summary: A concrete marketing plan is one of the major tools of a marketer to be successful in his business. As a student of Agricultural Marketing we were assigned to make a marketing plan. For this purpose we selected â€Å"V6 vegetable juice† as our product and made a marketing plan of this product. Horlborn Consumers Ltd serves both the consumer market, as well as local restaurants.We will succeed in developing a profitable business through the use of our two competitive advantages, quality and flexibility. The local farmers of vegetable cannot produce enough products to satiate local demand and also other beverage company can’t able to satisfy the consumer through their product. We see this market opportunity and are prepared to seize it. Our mission is to provide the highest-quality vegetable Juice. We exist to attract and maintain customers. When we adhere to this maxim, everything else will fall into place. Our services will exceed the expectations of our customers.We have first formed a company then as per requirement we have given description of the business and current market situation. We have provides these details based on our own knowledge and collected information from different sources. Then we have discussed about our strategic plan, market summary, market trends and market growth. We did SWOT analysis, STP analysis, Competition analysis and also our competitive advantage. We also provide marketing strategy, pricing strategy, and also distribution channel. We mentioned our local and advertising and promotional activities.Then we included our financial plan and also our implementation plan. 02 Company Summaries: * Legal Name: Harlborn Consumers Ltd. â„ ¢ * Trade name: Harlborn Consumers Ltd. â„ ¢ * Business Address: Factory (Manufacturing Plant): Ishurdi EPZ, Pabna. Head Office: Twin Builders Complex, 52/A Motijhil,Road 13/C, Motijhil, Dhaka. * E-mail : [email  protected] com * Website : www. harlborn. v6. com * Phone : +88013670487 * Fax : 91-3483-244441. Type of Organization : Partnership 2. 1 Location: * Plant Location: We have to select a better manufacturing plant as well as the distribution place.In favoring the environmental factors as considered for the hygienic manufacturing plant as further the Ishurdi EPZ which area is much free from the violence of political disturbance & other hindering factor. * Central office: our target distribution place is Dhaka division with other renowned districts of the noteworthy division of Bangladesh. So, our central official position is situated at the twin builder’s complex at Motijhil. In other districts our own distributor sends our products through low cost with our great transportation facility. 2. 2 Size & capacity: Establishing the manufacturing plant the size of capacity is a great factor to run the whole processing plant. Size & capacity should be effective for proper working. * In total we need 5600 square feet to move freely. * A small portion of that place will be used as a controller office. * Warehouse free space to store & preserve the raw materials. * Central office space is about 4000 square feet. 3. 0 Product and Service overview: Product and service overview includes categories of product, raw-materials of product and also the nutritional value of the V6 vegetable Juice. . 1 CATEGORIES OF PRODUCT: There are six season in Bangladesh. Among them winter is the most vital season for huge production of green vegetables. We select winter vegetables for our juice production. So our target product is winter vegetable juice. We divided our product into three types on the basis of their weight and size. 1 liter500ml200ml 3. 2 Raw Materials of Product: Vegetables are an essential part of any healthy diet. Vegetables provide nutrients, such as potassium, magnesium and vitamins A, C and E that are vital for overall health and maintenance of your body.That’s why we select following vegetables. Tomato: Tomato provides powerful, natural antioxidants. The antioxidant Lycopene is found naturally in tomatoes, and helps protect against cell damage. Cabbage: It helps to round out your diet with other vitamins, minerals and natural antioxidant Carrots: Delivers vitamin A (alpha- and beta-carotene) to help maintain vision and a healthy immune system Lettuce: One cup of iceberg lettuce has only 10 calories! Spinach: Supply huge amount of vitamin A E K C & with calcium energy and iron Swamp cabbage:It gives us vital amount of vitamin A & C with high amount of protein calcium and iron 3. 3 Nutrition: Example nutrition information for V6 Vegetable Juice: Nutrition Data| Servings per package: 1| Serving size: 250 ml| | Average qty per serving| Average qty per 100 g| Energy| 165 kJ (40 cal)| 66 kJ (16 cal)| Protein| 2. 4 g| 1. 0 g| Fat| | | – Total| Nil| Nil| – Saturated| Nil| Nil| Carbohydrate| | | – Total| 6. 3 g| 2. 5 g| – Sugars| 6. 3 g| 2. 5 g| Sodium| 660 mg| 263 mg| Vitamin A| 325  µg (40%) ^| 130  µg| Vitamin C| 52 mg (130%) ^| 21 mg| 04 Strategic Plans:The new marketing plan has developed its strategies by focusing on the vision, mission, goals as well as its core competency. 4. 1 Vision: We envision a marketing system that quickly and efficiently moves wholesome, affordable agricultural products from the farm to the consumer. Our target customer, they can take the nutrition of the vegetable. Our product must be diversified as the consumer need. We have to create our market demand and grow awareness among the people. At first we have to capture our local market within two years and we will start to export our product within five years. 4. 2 Mission:Our mission is to provide the highest-quality vegetable Juice. We exi st to attract and maintain customers. When we adhere to this maxim, everything else will fall into place. Our services will exceed the expectations of our customers. We also focus on the following missions, * Hygienic food * Finest quality of our product * Keeping the affordable price * Provide best customer service * Provide energetic and nutritious food 4. 3 Goals: We divided our goals into two part, financial goals and Non-financial goals. 4. 3. 1 Financial goals: 1. Realize a 5% increase in gross profit margins through efficiency gains every year.Reduce the transportation costs associated with product delivery by 10% by the end of the first year. 2. We will address break-even analysis, sales forecasts, expenses forecasts, and how those link to the marketing strategy. 4. 3. 2 Non-financial goals: 1. Maintain positive, steady growth each month. 2. Experience an increase in new customers who are turned into long-term customers. 3. Generate brand equity at the Farmer's Market as wel l as within the commercial restaurant industry market. 4. Awareness regarding services offered, develop the customer base, and work toward building customer loyalty. . To enter into new market. 05 Situation Analyses: V6 vegetable juice is a start-up business. The vegetables have been well received and marketing is now critical to its continued success and future profitability. Harlborn offers a wide range of high quality vegetable juice. The basic market need is high quality vegetables with flexibility of production for both the consumer and commercial market. 5. 1 Market Summary: We possesses good information about the market and knows a great deal about the common attributes of our most prized and loyal customers.We will leverage this information to better understand who is served, their specific needs, and how we can better communicate with them. 5. 1. 1 Market Demographics: The profile for our customer consists of the following geographic, demographic, psychographics and behavio r factors. Individual’s demographics: * Singles and families. * Children’s * Sick people * Ages 25-50, this segment makes up 53% of the market according to the Chamber of Commerce. * Have attended college or graduate school. * Are cognizant about their health * Female aged 30-52 * Tend to eat out at least once a week. Behavior Factors: Are willing to pay a premium for higher quality, tastier vegetable juice. * There is value attributed to the more attractive beverage of vegetable juice. * Enjoy a high-quality juice without the mess of making it themselves. 5. 1. 2 Psychographics: * Moderate involvement with product purchase, seeking information about health benefits and nutritional facts of V6 products * Well educated, hard working and active females with a desire to provide a healthy lifestyle for themselves and their family * Time poor people, struggling to manage theirs and their families active lives who seek an easy solution to roviding nutritional beverages as an alternative to soft drinks * Females who take both an emotional and rational approach to buying their families food * Prone to moderate levels of emotional attachment with brands * Eager to seek out the most consistently nutritious beverage products 5. 1. 3 Market Needs: We provide individuals and restaurants with high-quality vegetable juice. We seek to fulfill the following benefits that are important to their customers. Selection: A wide choice of different vegetables with the flexibility to change crops midseason. * Competitive Needs: Sugary soft drinks are low in nutritional value to recover this there needs a healthy and long lasting energy drinks. * Customer service: The patron will be impressed with the level of attention that they receive. * Competitive pricing: All products will be priced competitive to true substitutes. 5. 1. 4 Consumer Insight:The consumer insights are listed from most important to least important for the target audience The need for a healthy alternati ve to soft drinks * Sugary soft drinks are low in nutritional value * Over indulgence of soft drinks leads to poor eating habits * Needs a variety of beverage choices * Needs a way to gain healthy long lasting energy * Have fast paced lives and do not have time to make healthy meals everydayPassionate about their and their family’s health and well being * Genuinely concerned about the overall health of their families * V6’s high volumes of vitamins and antioxidants contribute to healthy family members * Provides a solution to the worry of what to feed to themselves and their children with little post purchase regret * Want to maximize on opportunities to save time and effort by purchasing a quality product * Highly likely to put their families needs in front of their own * Needs to feel good about their dietary decisions and give them a sense of empowerment * Peer pressure forcing them to have the perfect healthy family 5. 1. 5 Market Trends: The market for vegetable j uice has exploded within the last few years. Explanations for this trend are, * Market supply: The increase of supply has reinforced the demand.Within the last few years many farms that were producing grains have moved to production of vegetables because of the increased margins and market demand. * Health consciousness: Now a day’s Bangladeshi’s have become more health conscious and vegetable have supported this goal as juice are inherently healthy and a vegetable mix juice is far tastier than the others juice. * Presentation/appearance: Presentation as an element of the culinary experience has taken on more value as juice has become more creative over the last several years. 5. 1. 6 Market Growth: We are learning to appreciate the more sophisticated taste of this health food. Therefore taste and health consciousness is what is driving this demand. This demand can be seen by the increase of juice offerings by finer restaurants.Lastly, presentation is becoming a variab le in gauging the quality of a product, and a mix for vegetables as juice is very aesthetically pleasing. 5. 2 STP Analysis: The following STP analysis consists of market segmentation, target market and positioning. 5. 2. 1 Market Segmentation: We have segmented our customer into three groups. * Individual consumers * Restaurants and * Hospitals 5. 2. 2 Target Market: * Children * Sick people * Active adult female * School, College, and Universities students * Old aged people * Time poor people 5. 2. 3 Positioning: V6 juice helps to maintain good health, when time is short, which create a value in consumers mind about this product and motivate rheumy to buy frequently. Horlborn will position itself as: * Flexible. * High-quality producer. Professional. * Reliable 5. 3 SWOT Analysis: The following SWOT analysis captures key strengths and weaknesses within the company and describes the threats facing Horlborn Consumers Ltd for marketing V6 vegetable juice. 5. 3. 1 Strengths: * Availab ility of seasonal vegetables throughout the year. * Flexibility in meeting vegetable needs. * Flexibility in meeting restaurant's needs. * High-quality product offerings that exceed competitor’s offerings of price, quality, and service. * Higher than industry margins due to production efficiencies. 5. 3. 2 Weakness: * V6 Vegetable juice lacks brand equity. * A limited marketing budget to develop brand awareness. The decreased degree of flexibility when near full production. 5. 3. 3 Opportunities: * Growing market with a significant percentage of the target market still not aware that vegetable juice exists. * The ability to develop long-term commercial contracts which should lower costs associated with production. * Children prefer juice than others meal. 5. 3. 4 Threats: * An out of state, already established competitor that has decided to make customer service and flexibility their selling point. * A health scare that questions the safety of V6 vegetable juice. * Poor weath er which will affects the market of V6 vegetable juice. * Customers are very much habitual to take vegetables as green. 5. Competition Analysis: Though V6 vegetable juice is a new product in the market but there are some similar products also. Basically the beverages, fruit juices and vegetable products are the major competitors. The competitors are divided in two – Direct Competitors: Beverages and fruit industries, like- Pepsi, coca cola, PRAN juice, ACMI juice, Frutika etc. Indirect Competitors: Raw vegetable markets, vegetable by products (biscuits, soups, snacks), some healthy drinks like Boost, Flavored milk etc. 5. 4. 1 Competitors Strength: 1. Established brands- the competitors have established brand like Coca-Cola, Pran. etc. But we the new comer. 2.Product supply- the competitor’s product supply is very larger than our product. 3. Price- the products are similar price like us. 5. 4. 2 Competitors Weakness: 1. Quick, tasty and healthy alternative to soft drin ks and colas. 2. Diet V6 juice has high levels of vitamin A & C, at the requirements of consumer’s daily values. 3. General consciousness among the consumers of bad effect of soft drinks. 4. Soft drinks can be high in sugar which can be a main deterrent for consumers. 5. 4. 3 Points of Difference: The point of difference that makes this vegetable juice than the others are- * New idea- Vegetable juice concept is first in Bangladesh in the juice industry. Different experience & knowledge- The customers will have the distinctive feelings & experiences that they will not get although other drinks exists in market. * Strong distribution channel- As this product has strong channel distribution channel, the consumer get it at every retail shop. 5. 5 Competitive Advantage: Our competitive advantage is really a superior one; 1. 100% vegetable juice. 2. High contents of vitamin A & C. 3. Low levels of sodium. 4. Less fat & calories than other drinks. 5. Tasty & healthy. 5. 6 Key to Suc cess: Exceed the customer's expectations. Additionally, Harlborn consumers Ltd will: * Generate repeat business Increase the transactions amount per customer. * Increase the number of restaurant accounts. * Increase variety of juice. 5. 7 Critical Issue: Harlborn consumers Ltd is still in the speculative stage as a V6 juice producer. Its critical issues are to continue to take a modest fiscal approach; expand at a reasonable rate, not for the sake of expansion in itself, but because it is economically wise to; and continue to build brand awareness to lower future marketing costs. 6 Strategic Marketing Analyses: Strategic marketing analysis includes marketing objectives, marketing strategies, marketing mix, and market research of V6 vegetable juice. 6. 1 Marketing Objectives:The objectives of all integrated marketing communications will be to: * Inspire consumers to view V6 in a new more vibrant light * Empower the female target audience about their dietary decisions * Showcase the n utritional benefits and great taste of all V6 products * Establish a connection between V6 and healthy active lifestyles 6. 2 Strategies: The single objective is to position vegetable juice as THE finest producer of vegetable in Bangladesh, commanding a majority of the market share within five years. The marketing strategy will seek to first create customer awareness regarding services offered, develop the customer base, and work toward building customer loyalty. We seek to communicate the message that we are the finest producer of high-end vegetable as JUICE. This message will be communicated through a variety of methods. The first method will be advertisements.Some of the advertisements will be co-branding with the Farmer's Market. Other advertisements will be solely Harlborn advertisements. The ads will be placed in both the local newspaper as well as the local art/entertainment paper. The message will also be communicated to the different hospital through networking with owners and managers. We will also communicate our message through informal gatherings and networking with consumers and hospital owners. 6. 3 Marketing mix V6 Vegetable Juice marketing mix is comprised of the following approaches to product, price, distribution, advertising and promotion, and customer service. 6. 3. 1 Product strategies:Basically at the beginning we are producing only vegetable juice made through winter vegetable. Afterwards we will produce juice made through summer, year-round vegetable, souses etc. Since our product fulfills both vegetable needs and beverage needs it will be competing with both green vegetables and beverage drinks. 6. 3. 2 Pricing Strategies: Pricing strategies are most important stage in marketing mix. As we are going to launch a new product in the market, we do not have any idea whether the price would be accepted or not by the customers. If we select extensively high price, customers will not buy and volume of sales will be very low. On the other hand setting lower price will not cover our costs.So we have to consider the following things in selecting price. * Acceptance of product: As our product faces competition against both green vegetables and beverage drinks, price of our product should be accepted by customers. Our product fulfills both vegetable needs and beverage needs. For this extra utility we will charge higher price than our competitors. * Maintaining market share: If our product is accepted by customers in near future, more competitors will enter in the market. So our price should be such that can protect our market share in the competition period. Moreover we will need to lower the price to hold the market share at the time of competition. * Earning profit:As a business our main objectives is to earn profit. So we should not set any price that will not cover the cost of the product. After covering the cost we set a profit margin for our pricing. After analyzing all of this we select Market-oriented pricing that is setting a price based upon analysis and research compiled from the targeted market and also with the cost. 6. 3. 3 Distribution Strategies: In generally there are different types of marketing distribution system. Consumers are able to buy the products from different market place. All these distribution strategies are consists of producer, wholesaler, retailer, and finally to the consumer.There are mainly four types of marketing distribution channel: 1. Conventional Marketing channel 2. Vertical marketing channel 3. Horizontal Marketing channel 4. Hybrid Marketing channel We select the conventional marketing channel to distribute our product. Our juice will be distributed by the specified distributor which will be selected by the company. The selected distributor will supply the juice product to the wholesaler and also to the retailer and the consumer will collect the product from the retailers. There are three types of distribution strategies: 1. Selective distribution 2. Intensive distribution 3. Exclusive distribution We choose the intensive distribution for our product.We will supply our product all over the country on the basis of our product demand so that the consumer can get the product easily. 6. 3. 4 Advertising and promotion: A mixture of advertisements and networking will be used to increase visibility for V6 vegetable juice. In first we will be focused on introducing the product. The advertisement will be done on different media e. g. television, newspaper and billboard to make people aware of the product. Promotional activity: We make promotional activities for our product in different school, college, hospital, and restaurant. * Advertising themes will be changed with time and promotional activity will be carried out to generate the consumer. * In different occasion we ill open special sales center where attractive point of purchase display would be arranged to create positive image in consumer’s mind. * We will provide different incentiv e to our distributor. * Sometimes we will offer free sampling for the mass sale of product. 6. 3. 5 Customer service: Obsessive customer service is the mantra. Horlborn consumers Ltd philosophy is whatever needs to be done to make the customer happy must occur, even at the expense of short-term profits. In the long term, this investment will pay off with a fiercely loyal customer. 6. 4 Marketing Research: During the initial phase of the marketing plan development, several focus groups were held to gain insight into prospective customers.These focus groups provided helpful insight into the decision making processes. An additional source of dynamic market research is a feedback mechanism based on a suggestion card system. The suggestion card has several statements that customers are asked to rate in terms of a given scale. There are also several open ended questions that allow the customer to freely offer constructive criticism or praise. The â€Å"V6 vegetable juice† will work hard to implement reasonable suggestions in order to improve their service offerings, as well as show its commitment to the customer that their suggestions are valued. The last source of market research is competitive analysis.The Horlborn consumers will send people to local competitors to gain information about their product offerings. Financial Overview: As we start our business in the year of 2011, we can’t expect a huge sales as well as huge profits. But our market research says that there is a good potentiality of this unique featured product. We project our sales will be keep rising next’s year. More ever promotion and advertising will help in increasing sales. At the very first of our business our mission should be emphasis on promotional activities and recognizing the product at every level. Now we are showing our five year projected plan. Description | 2011| 2012| 2013| 2014| 2015|Total Revenue| (200000*22)+(80000*38)+(100000*68)=14240000| (310000*22)+(150000 *38)+(200000*68)=26120000| (460000*22)+(250000*38)+(310000*68)=40700000| (750000*22)+(500000*38)+(600000*68)=76300000| (850000*22)+(650000*38)+(750000*68)=94400000| Variable Cost ( Raw-materials, marketing, advertising, Promotion) | (200000*16)+(80000*30)+(100000*56)=11200000| (310000*16)+(150000*30)+(200000*56)=20660000| (460000*16)+(250000*30)+(310000*56)=32220000| (750000*16)+(500000*30)+(600000*56)=60600000| (850000*16)+(650000*30)+(750000*56)=75100000| Fixed Cost ( Land, Factory, Office, Storage) | 5000000| 5000000| 5000000| 5000000| 5000000| Total Cost| 16200000| 25660000| 37220000| 65600000| 80100000| Profit Margin| -1960000| 460000| 3480000| 10700000| 14300000| Sales Forecast: The first three months of first year will be used to set up the processing and manufacturing plant for the production of V6 vegetables juice. There will not be sales activity until the processing plant has established.From month four there will be a steady increase in sales. Fig: Sales Forecast Revenue Forecast: As in the third month our product sales started and its will be increasing day by day our revenue also will be increased potentially. This growing revenue is shown by the following graph. Fig: Revenue Forecast Expense Forecast: Marketing expenses are budgeted to analysis the year-wise expense of Horlborn Consumers Ltd. The projected expenses for five years are shown by the following graph. Fig: Expense forecast Profit Margin: The progresses of Horlborn Consumers Ltd are measured by analysis the yearly profit. These are shown by the following graph.Fig: Profit Margin Break even Analysis: The Break-even Analysis indicates 25890000tk will be needed in yearly revenue to reach the breakeven point. 8. 0 Controls: The purpose of V6 vegetable juice marketing plan is to serve as a guide for the organization. The following areas will be monitored to gauge performance: * Revenue: annually * Expenses: annually * Repeat business. * Customer satisfaction. 8. 1 Implementation: The follo wing milestones identify the key marketing programs. It is important to accomplish each one on time and on budget. As successful entrepreneur we must fix the detailed action plan with when we are going to perform that.There are some primary activities (planning, permeation from Government) that we assume we have already performed. 8. 2 Company Organogram: CEO DIRECTOR Chief HR Chief Finance Chief marketing Chief IT GM IT & Planning GM Finance & Accounts GM HR Operation GM Product & Service GM HR Training GM Corporate GM Sales & Distribution GM IT & Operation 8. 3 Contingency Planning: Difficulties and risks: * Problems generating visibility. * An already established competitor that chooses to compete on quality and flexibility. * Poor weather which could hamper crop yields. Worst case risks may include: * Determining that the business cannot support itself on an ongoing basis. * Having to liquidate equipment to cover liabilities.

The Article By Sally Mcconnel Ginet And Penelope Eckert

The article â€Å"Learning to be Gendered† co-written by Sally McConnel-Ginet and Penelope Eckert accurately sums up the process of becoming a boy or a girl starting before birth. Children learn to be a boy or a girl from both their family and peers then put their learnings to practice as they become older. Everyday interactions are predetermined by our own gender and our own interpretation of another’s gender. Sex is a physical and mental aspect of one’s character. If asked to place gender in a category of nature vs. nurture, Sally and Penelope provide sufficient evidence that gender is strictly nurture. Children’s clothes are immediately gendered from the pink or blue blanket you get at the hospital all the way to Babies â€Å"R† Us. A tradition that once seemed cute, Sally and Penelope, now claim is an unconscious ploy to know the sex without having to ask. They clearly point out the black and white photo of the world—the girl and boy, if you will—then color their film with proof and statistics. For example, the experiment done by Condry and Condry in 1976 tested how adults reacted differently to a babies cry solely based on what gender they believed the baby to be. According to another study gender does not determine how much a baby cries (Maccoby and Jaclyn 1994). Sally and Penelope explain that, in a way, we as a society are trained to reward gender specific behavior. I imagine it would be hard to disagree with an article that seems based on facts and various studies. AtShow MoreRelatedWomen And Women Deserve Equal Choices And Equal Ability1385 Words   |  6 Pagesability to choose as we please. One important factor in how women are rising amongst the ranks of the workforce and gaining more equality is how young men are statically accomplishing less now than ever before. As Saul Kaplan points out in his article â€Å"The Plight of Young Males† (2005), he states that â€Å"In the Latest Census, males comprise 51% of the total U.S. population between the ages of 18-24. Yet, just over 40% of today’s college students are men.† Basically, what Kaplan is saying, is that

Symptoms And Injuries Of Post Traumatic Stress Disorder

â€Å" Emotionless, that’s how I feel. Devoid of everything held dear. Changes neither perception nor direction, no matter how far or near. I go back to the things I know in the vain hope that it will lift me, breath life into me, give me a rush, help me and fill me. Nevertheless, what is left? I am emotionless that is how I feel.† A percentage of military personnel return from the aftermath of war, diagnosed with Post Traumatic Stress Disorder â€Å"PTSD† or major depression. The Counseling Services Act for Veterans and their Families in 1975 established for management of psychological symptoms and injury that may take years or decades to manifest. PTSD accounts for some 40% of Vietnam veterans, 78% of those diagnosed would never reach full symptom remission. There were questions on whether cases of delayed-onset PTSD malingered, the observance also manifest because of severe injury unrelated to combat (Hassija, Garvert Cloitre, 2015). Many veterans stru ggle processing their traumatic war experiences leaving them emotionless or feeling guilty in some way. Replaying episodes experienced in war-zone (friends, family, and military comrades). The distress causes self-blame and prevents individuals from seeking self-care. These things are not just struggles with military personnel but also civilians, who are afraid of taking first steps towards self-care, through Veteran Center or behavioral health facilities (Hassija, Garvert Cloitre, 2015). Social workers also struggleShow MoreRelatedThe Effects Of Post Traumatic Stress Disorder1494 Words   |  6 PagesCauses and Effects of Post-Traumatic Stress Disorder (Post-Traumatic Stress Disorder) Post-Traumatic stress disorder has affected humans probably as long as we have had a higher consciousness, but it is only recently that researchers, medical professionals and psychotherapists have had much understanding into its nature and treatment. Although this disorder may be easy to describe, the effects of Post-Traumatic Stress Disorder negatively affect a person’s mental health, physical health, work andRead MorePost Traumatic Stress Disorder ( Ptsd )861 Words   |  4 Pagesis very common and can very well lead to post traumatic stress disorder or PTSD for short. It is one of the most common mental health conditions in the United States because of the amount of people exposed to trauma. A traumatic event such as being in a war can cause post-traumatic stress disorder. War veterans have seen all sorts of horrors, such as friends and co-soldiers being slaughtered, guns, bombs, loud noises, and violence; as well as any injuries the veteran may have gone through. 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The first article is â€Å"Treatment of Posttraumatic Stress Symptoms in Adolescent Survivors of Childhood Cancer and Their Families: A Randomized Clinical Trial.† In this article the researchers put together a random wait list control trial. They would have an intervention with the family of a cancer survivorRead MorePost-Traumatic Stress Disorder: Causes Symptoms and Effects Essay1382 Words   |  6 Pagesor suffered from a Traumatic Brain Injury during Operation Iraqi Freedom or Operation Enduring Freedom. What this number does not include are the 39,365 cases of Post-Traumatic Stress Disorder (more commonly known as PTSD). (Department 2009) Although we usually think of war injuries as being physical, one of the most common war injuries is Post-Traumatic Stress Disorder, and the effects can be devastating to a redeploying soldier w ho has come in contact with severely traumatic experiences. PTSDRead MorePost Traumatic Stress Disorder ( Ptsd )1471 Words   |  6 PagesRunning head: POST-TRAUMATIC STRESS DISORDER 1 Post-Traumatic Stress Disorder Student’s Name Course Title School Name April 12, 2017  Post-Traumatic Stress Disorder Post-traumatic stress disorder is a mental disorder that many people are facing every day, and it appears to become more prevalent. This disorder is mainly caused by going through or experiencing a traumatic event, and its risk of may be increased by issuesRead MorePost-traumatic Stress Disorder: Symptoms and Treatment1612 Words   |  7 Pagesï » ¿Post-Traumatic Stress Disorder Statement of Thesis Post-traumatic stress disorder is a serious condition and one that is challenging in terms of identifying the disorder and effectively coping with this disorder. Introduction Post-traumatic stress disorder (PTSD) is a disorder that the individual develops following a terrifying ordeal that involved physical harm or the threat of physical harm. The person who develops PTSD may have been the one who was harmed, the harm may have happened toRead MorePost-traumatic stress disorder is defined as an anxiety disorder that follows a traumatic event1000 Words   |  4 PagesPost-traumatic stress disorder is defined as an anxiety disorder that follows a traumatic event where the following two things were present: first, â€Å"the person experienced, witnessed, or was confronted with an event or events that involved actual or threatened death or serious injury, or a threat to the physical integrity of self or others (ESTSS, 2014); second, â€Å"the persons response involved intense fear, helplessness, or horror (ESTSS, 2014).† The diagnosis of PTSD was entered into the DSM inRead MorePost Traumatic Stress Disorder ( Ptsd )1095 Words   |  5 PagesPTSD in Catcher in the Rye Post Traumatic Stress Disorder is most commonly thought of as an illness men and women acquire from experiences while serving in the wars. 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Is Katniss A Hero - 778 Words

Natalia Mongo September 13, 2015 ENC1102 Is Katniss a Hero? The Hunger Games takes place in the future where the nation is divided into 12 districts. Every year two young individuals are chosen from each distract to fight in the hunger games which was made up because many years ago the districts had a rebellion against the capital and lost so they set up the hunger games to show that they have control. The tributes are chosen by a raffle, one boy and one girl. This year Peeta, a baker’s son and 16 years old Katniss Everdeen’s younger sister, Prim, are both chosen. The games are set up so everyone in each district can watch all the tributes fight to their deaths. For the first time ever seen, Katniss volunteers to take Prim’s place in the games. Many wonder, what would have occurred in the games if Katniss did not volunteer for her sister. The creator of this movie, Suzanne Collins, stated I was flipping through images of reality television, there were these young people competing for a million dollars ... and I saw images of the Iraq War, two things began to sort of fuse together in a very unsettling way, and there is really the moment when I got the idea for Katniss story. (Forer, 2012).Collins began seeing images of the Iraq war was because her father served in the war when she was little and she wants young people to think about the cruelty of war. To put together what she saw on television and the idea of young people realizing the brutality of war she came upShow MoreRelatedEssay On Katniss A Hero In The Hunger Games715 Words   |  3 Pages In the novel â€Å"The Hunger Games† Suzanne Collins conveys the qualities of a hero through the main character Katniss Everdeen. The novel is based around a dystopian nation, in which is placed in Panem. Through which a boy and a girl from each district must take part in ‘The Hunger Games’ where they have to fight to the death, until there is one survivor. Katniss subsequently evolves as a significant hero portraying the heroic qualities such as selflessness, identity change and intelligence. SelflessnessRead MoreThe Modern Mythology Hero Katniss Evergreen Essay569 Words   |  3 PagesKatniss Everdeen is one of the best heroes in modern mythology. â€Å"Katniss Everdeen. She is the hero we need.† (Kim, Daniel J). Katniss isn’t like other heroes in modern mythology. Heroes today are characterized by their aggression and dominance but not Katniss. Katniss is strong when she has to be, but deep inside she is truly scared. Joseph Cambell’s 17 stages monomyth is able to map out a hero’s journey and express the steps taken to become a hero. 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The Hunger Games has the same plot as other hero films, but takes a complete turn on the actor encompassing the hero. The hero in this film is a Katniss Everdeen, a poor girl from a dystopian society. In this film Katniss volunteers for her sister to be in the Hunger GamesRead MorePeeta: Not Your Average Bakers Boy811 Words   |  3 PagesAccording to Joseph Campbell, â€Å"A hero is someone who has given his or her life to something bigger than oneself.† Everyone imagines heroes differently. Heroes do not always have to have supernatural abilities. They can simply be regular people who make a difference in someone’s life. Peeta, from the Hunger Games Trilogy, is a hero in his own way. Peeta is just a regular young man until he is forced to go into the arena and f ight to the death on live television. Peeta does not know the effect heRead MoreThe Movie The Hunger Games 889 Words   |  4 Pagesheroes are always the male character and there were never any females that were a hero/heroine. Joseph Campbell talked a little bit about the heroine, who is a female hero, and most people do not believe that women can be heroes. The first thing that caught my attention in The Hunger Games movie series was the main character and hero, Katniss Everdeen. She was a great example of a hero. She embodies the definition of a hero by the sense of the word; she was not only a great fighter in front of a strongRead MoreHe Heroic Journey : Katniss Everdeen848 Words   |  4 Pageshe Heroic Journey of Katniss Everdeen In the history of cinema, most movies involving a hero s journey have mostly the same plot. A man gets a call, goes on a journey, gets in a battle or two, and saves a helpless woman from some evil source. The Hunger Games has the exact plot but takes a complete turn regarding the hero in the film. The hero in this film is a Katniss Everdeen, a poor girl from a dystopian society. In this film Katniss volunteers for her sister to be in the Hunger Games, whichRead MoreThe Movie The Hunger Games 894 Words   |  4 Pagesheroes are always the male character and there were never any females that were a hero/heroine. Joseph Campbell talked a little bit about the heroine, who is a female hero, and most people do not believe that women can be heroes. The first thing that caught my attention in The Hunger Games movie series was the main character and hero, Katniss Everdeen. She was a great example of a hero. She embodies the definition of a hero by the sense of the word; she was not only a g reat fighter in front of a strongRead MoreTheme Of Heroism In The Hunger Games808 Words   |  4 Pagesqualities of the characters Katniss, Thresh, and Peeta. These protagonist characters demonstrate the qualities, heroism, love, strong willed, bravery, respect, affection, and, determination. The definition of a hero is someone a person looks up to for their courage and bravery In part two of The Hunger Games Katniss signifies her heroic qualities of love, affection, and bravery as she decorates a 12 yr old girl tribute Rue from district 11 in flowers after she dies. Katniss then presses her three middleRead MoreKatniss Everdeen: The Greatest Heroine of Our Generation708 Words   |  3 Pagesdefine a â€Å"hero† as â€Å"a man of distinguished courage or ability, admired for his brave deeds and noble quality but thats mean that women can’t be heroes too. Katniss Everdeen at â€Å"The Hunger Games† exhibits all the characteristics of a real â€Å"hero†. Her appearance fools foes as a weak and easy target to kill. Katniss’ has many abilities but her mind is her greatest power. She exemplifies that women can be heroes and one don’t need to be perfect to be a hero. Katniss Everdeen is our greatest hero of our