The Last Kamikaze Essays - World War II, Imperial Japanese Navy

The Last Kamikaze The Last Kamikaze. Edwin P. Hoyt. Praeger Publishers, 1993. Pp.xvi, 235. The Last Kamikaze is a book composed by very much perceived military history specialist Edwin P. Hoyt about Matome Ugaki, a Vice Admiral in the Japanese Imperial Navy during World War II. The book accounts the journal of Ugaki from planning for the assault on Pearl Harbor to his last self destruction crucial 1945. Utilizing his own style of part-account, part-historiography, Hoyt intermixes applies from Ugaki's journal with his own appraisals of what was occurring in the war. The focal topic of the book the devotion Ugaki has for the Japanese Imperial Navy. Various instances of Ugaki's assurance to be 100% faithful to Japan and to the reason for war are appeared all through the book. Ugaki's commitment to the Japanese Imperial Navy, the steady battles of Japanese Navy against the Allies, and Ugaki's craving to bite the dust for the reason for the war are for the most part primary concerns that Hoyt shows completely through the book. The Last Kamikaze starts with the arranging of the Pearl Harbor shelling by the Japanese. The arranging of the assault had taken close to 12 months to make and it was an exhausting time for high-positioning Japanese authorities. One man imparticular, Admiral Isoroku Yamamoto, needed Japan to remain as distant as conceivable from U.S. furthermore, Great Britain military endeavors. Yamamoto was Ugaki's Chief of Staff and closest companion. The two bantered at extraordinary lengths all through the war what they felt was the best possible move Japan ought to make. It is here that Hoyt shows of Ugaki's dedication to the Japanese Imperial Navy. When in 1940 the administration of Japan had pronounced their strategy of war with the West, Ugaki was wary. He and Yamamoto addressed how Japan would contend with the U.S's. and Great Britain's normal assets. Hoyt fights that Ugaki's steadfastness is best observed here. Ugaki realized that Japan had minimal possibility of overcoming the Allies in t he war, particularly in a war that would last in excess of a couple of months. In any case, he, being a dependable dependent upon the Emperor, acknowledged the demand and from the earliest starting point held the view that he was going to kick the bucket for the reason for war. Hoyt's most grounded conflict all through the book is Ugaki's ability to serve the Japanese naval force to his best capacity and this is obvious from the earliest starting point. When taking a gander at The Last Kamikaze's qualities and shortcomings, it is clear the qualities certainly exceed the shortcomings. A significant quality of the book is all around point by point data given by Hoyt. This is to a limited extent to the capacity of Hoyt to take Ugaki's journal and fuse it into definitely known realities about Japan's Naval association during WW II. Hoyt experiences Ugaki's perspective, arranging endeavors, execution of requests, and his last response to the occasions that happen. The peruser realizes what Ugaki is feeling and thinking consistently during the book. Another quality of the book is the comprehensibility. The Last Kamikaze is composed by a military history specialist, which can be trying to peruse. Notwithstanding, Hoyt utilizes words and expressions that are straightforward and the peruser can tracking with the story Hoyt is telling. The book turns out to be even more clear to the peruser when Hoyt joins photos of the key occasions througho ut Ugaki's life. Photos of his family, military pilots and planes, and his plane he rode to death in his last kamikaze strategic a special visualization that upgrades the nature of the book. A last quality of The Last Kamikaze is manner by which composes Ugaki's life. He isolates the book into segments of Ugaki's life starting with the arranging of Pearl Harbor to the association of Japan in the war to the loss of Admiral Yamamoto lastly to the last kamikaze crucial. Hoyt works admirably in catching the significant phases of Ugaki's life. The one significant shortcoming that was apparent in the book is the degree to which Hoyt broadly expounds on insignificant data. As before referenced as quality, the definite data can get repetitive on occasion where not as much point by point is required. A case of this can be discovered when Hoyt takes the peruser through a

Partition of Bengal free essay sample

PartitionofBengalPartitiobengal of bengol 1903: - bengal was the hot bed for progressive movement - bengal joined its power,divied will pull in various manners 1904: - L. Curzor took surway of bengal. Requirement FOR PARTITION/UNOFFICAIL REASON - control the uprising of the rising intensity of bengal - muslim would invite this activity - isolate the solidarity of muslim and hindu Oficial reason - it was to enormous region ( consited of bihar, orisa and bengal)mention populace with region of bengal - it was authoritatively starved ( it had less police stations,unversities were at far distance)and it had just a single emissary for its adminstration. sixteenth oct 1905 - hostile to segment act wana bhana day - raksbandhan dat - dark day (dismal day) - morning day Programs Dissent meeting - tunes of rabindranath tagore(amar sona bangla) trademarks by bankim chandra chaterji ( vande mataram ) - picketing of shops(curfew) 4point programe a. swadeshi and blacklist b. national training c. massmovement d. swaraj LEADERS IN SUPPORT OF ANTI PARTION MOVEMENT - Bal gangadher tilak(maharastra) - SURENDRA NATH BANNERJI - Lala lajpat Rai(Punjab) Programes of swadeshi and blacklist - bengolies felt embarrassed, cheated and offended - which means of - gt;Boycott - social blacklist of individuals who sold or purchase english merchandise. We will compose a custom paper test on Parcel of Bengal or on the other hand any comparable subject explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page - blacklist of suger, salt and fabric renunciation of gov. posts - renunciation of english speaches (not communicating in english) - gt;swadeshi meaning - advance indian industries(how? ) entusiasm Tata steel and iron began Textil plants got set up Soap and match industrial facilities got arrangement p. c. beam bengal substance enterprises began steam ships venture banks and co-agents set up what did the individuals do to make s b achievement a. All class of individuals joined b. English products were scorched c. Understudies would not utilize paper d. Ladies participeted in picketing shops(stop selling of english products) e. Day break society set up f. Zamindars stoped marvadies from purchasing merchandise from manchester g. Ministers didn't acknowledge any products from english h. Blacklist functions( services which requires english products were prohibited British represive approaches 1. Lathi charge 2. captured 3. baned meeting and trademarks 4. ousted leaders(sent to far of detainment facilities like kala pani in nicobar) 5. halted award in-help to schoold andcolleges(british quit giving finential help to gov. schools and colleges IMPACT OF PARTITION OF BENGAL 1)Muslims turned brutal consumed hindu shops 2)Growth of radicalism psychological warfare 3)cult of bomb(started utilizing bombs as to demonstrate them self predominant then hindus) 4)all india character (leaders,women,children all took an interest) Effect of Swadeshi and blacklist development 1)Vigour (power) to patriotism and enthusiasm 2)urge to set up national training eg ,shantiniketan 3)increase in artistic and culture exercises 4)impetusstimulus( development) of indigeneous businesses (like tata,pcray synthetic enterprises) 5)split in congress in 1907 at surat Reasons a)over the topic of methods(S b) - moderates needed swadeshi and blacklist development to be kept uniquely in bangal fanatic needed to partice all through the nation b)over presidentship of the congress - moderates needed Rosh Behari Bose - radical needed Lala Lajpat Rai

The Adventures of Comic Artist Girl (+ Doodles!)

The Adventures of Comic Artist Girl (+ Doodles!) This week was a four-day week, which made it extremely weird. It seemed to be a consensus among a bunch of people I talked to that this was a bummer week, and my days were punctuated with a lot of downs. But something really, really rad also happened this week, and I want to tell you about that instead. To introduce the rad thing, I present to you Exhibit A: the sweet flyer that lured me into taking one of my current classes. Yes, this semester MIT has a class specifically on comic writing! (And thankfully the flyer does a great job of answering the most common question I get about the class: no, you do not have to draw your comics. Can you imagine how much time that would take?) As far as I know, this is the first time comics class has been offered; up until this semester 21W.758 was a class that covered a multitude of genres but stuck to the realm of prose. As it exists now, 21W.758 (or MIT.616, as our mailing list is namedâ€"spot the reference?) is a cozy nine-person comics writing workshop, which is the perfect size. Funnily enough, I’m actually taking the class with Ceri R. ’16, two people who live on my floor in Simmons, and one person from my a cappella group. Sometimes the world is strange and small. Comics class is taught by Marjorie Liu, a prolific (New York Times bestselling!) novelist who’s also written comics for Marvel (Dark Wolverine, Astonishing X-Men, Black Widow) and is slowly and gently acclimating us to the world of comic writing. She spent the first part of the class getting us comfortable with writing comic scripts, which are a new medium for pretty much all of us. Most recently, we’ve been considering basic storytelling questions: characterization, plot, sources of conflict. Next week, we move on to worldbuilding. As part of the storytelling/conflict unit, we read Friends With Boys, a graphic novel by (Eisner Award winning!) writer and artist Faith Erin Hicks about a girl who is making the transition from homeschool to high school while dealing with some family frictionâ€"and being haunted. When we discussed Friends With Boys in comics class a few weeks ago, we focused mainly on how Faith Erin Hicks developed her characters, and how plot conflicts, large and small, grew from them (and not the other way around, shoehorning in plot to create conflict). She balances a number of characters with different personalities in a way that feels natural, and much about those characters is communicated in total silence, through art alone. This week, Faith Erin Hicks came down from Halifax, Nova Scotia(, Canada) to talk to us about her process as a writer and artist. Internet, Faith Erin Hicks is so cool. A self-portrait of Faith Erin Hicks, from her website. Faith spoke to us for about an hour, and then we had another hour or so to ask her questions. She told us how to get good at drawing comics, which is: just start!! Just draw comics. Just draw lots of comics. She drew a webcomic (Demonology 101) for five yearsâ€"700 pagesâ€"and showed us, for comparison, her first comics page and one of the pages she drew toward the end.   The first image is a redraw of her first first page, but it’s still about three years older than the second image. For those of you who think your college major locks you into a set career path: Faith studied animation and worked full time in animation. She transitioned to comics by deciding, after drawing Demonology 101, that was a thing she wanted to do more and then sort of throwing herself at it. She published her first book, Zombies Calling, in 2007, and then another, and eventually got connected with First Second, Macmillan’s comics publishing division. And now she does comics for her job! How cool is that? Just the concept of devoting yourself to something you love and making a living doing it full time seems like the ultimate dream. Anyway, Faith won her Eisner for her comic The Adventures of Superhero Girl, which was published by Dark Horse in 2013. She’s done other projects, like a comic prequel to video game The Last of Us, and is now working on a fantasy trilogy, The Nameless City. Faith talked to us about her processâ€"writing, thumbnailing, sketching (she recently transitioned to digital sketching), inking (traditional). She cranks out a page per day, and works for twelve hours (with a break for dinner). Sometimes she writes her own story, and sometimes she illustrates other people’s scripts. She tends to vary her style a little for each book depending on the genre and intended audience. Comics class is not about drawing so much as writing, but Faith did also gave us a few artist tips. One of them was “use references,” and since I’m a compulsive doodler who takes things too literally, I used her as a reference, and sketched her while she spoke. I inked the sketches later. I think they turned out okay. She had such neat hair! After Faith fielded questions about her influences, the publishing process, what she likes in comic scripts, her drawing tools, and just about everything else, the class went on break, and she signed our copies of Friends With Boys. It’s Lucy! The main thing that Faith impressed upon meâ€"and most of us, I thinkâ€"was that if you want to do comics, just start doing comics. She said webcomics and Tumblr were good places to go, even though there are now so many stellar artists out there and that can be intimidating. Putting work online is an easy way to build up a portfolio, have work to reference later, and maybe even get a few people following you. That piece of advice stuck with me, and I carried it around through the end of the week. When I was in high school, I almost started a webcomic. (It was about two high school girls with no special powers who try to be superheroes and find themselves in over their heads.) I drew about five pages before realizing that, between AP and IB classes and extracurriculars and looming college applications, I’d have no time to actually see it through. So I put that dream, and any really serious attempts at drawing, off to the side. But with comics class happening and the encouragement we’re getting from Marjorie and Faith, that old dream is nibbling away at me again. I realize that I do have a story I’d like to tell via webcomicâ€"blossoming out from one of the scripts I wrote for the class, actuallyâ€"and that I have IAP to start, if I want, since I’ll be taking a break from ThesisNovel then. But I should start, sooner rather than later. Saturday night was an extremely low night, but instead of wallowing in that extreme lowness or doing something I’d regret later (like eating an entire jar of Nutella in one sitting, which has been known to happen when I am sad), I remembered the advice to just go for it. Just draw. And that’s what I did. I sketched, and I inked.   Potential characters from potential webcomic??? I’m not happy with my drawing skills yet (is anyone ever happy with their drawing skills?), but they’re definitely better than they were just last year. I’ll keep doodling, maybe even dust off the tablet I got a few years ago, and see what happens. But the advice to just start drawing already helped me out in a neat little way, and I’m not the only one who was inspired. Just by talking to other people in the class, it’s obvious that people are motivated to strike out into the strange new world of comics on the Internet. We all have ideas. Ada T. ’16 and I are already planning on going halfsies on a pack of Col-Erase colored pencils (which Faith used when she sketched traditionally). At this rate, I wouldn’t be surprised if Marjorie’s class becomes a veritable webcomic factory. And if it does? All the better. These days, there’s plenty of room for all kinds of stories to be told. Faith Erin Hicks has a website! Check it out, read her stuff. Shes also followable on Twitter and Tumblr. While youre at it, also check out  Marjories website. If you have any questions, comments, or concerns, I can be found on Twitter too. c:

Philosophy and Happiness - Free Essay Example

Sample details Pages: 3 Words: 811 Downloads: 10 Date added: 2019/05/07 Category Society Essay Level High school Topics: Happiness Essay Did you like this example? Many great philosophers have written about the idea of happiness and what it means to the world. Happiness is a word that most people have heard at least once in their lifetime, but every person tends to have a different definition of happiness. Some believe the key to happiness is through wealth and having money to do whatever they want. Others believe happiness comes from being around loved ones like friends and family. However, in order to dive deeper into the concept of happiness, there are two philosophers who have taken it to a whole new level. One such philosopher is Aristotle, the father of western philosophy. In his writings of Nicomachean Ethics, Aristotle goes into great detail about what happiness really means. He states that those that are vulgar seek pleasure for happiness, and that pleasure is not really what happiness is about. Happiness, to Aristotle, is that which is chosen for itself. It is the end result of everything that is done in ones life to achiev e a total completeness at the end that is, in his understanding, happiness. The paths of pleasure, money, and fame are merely the pathways to happiness in Aristotles mind and in order to seek happiness, one must live their life in order to achieve virtue, which will, in the end result, achieve happiness. Happiness isnt something that can be gained or lost at a moments notice. So to Aristotle, happiness is a life well lived, rather than gained from each individual path that someone has taken at that moment in time. In contrast to Aristotles philosophy of happiness, Epicurus had a different idea. According to Epicurus, happiness was achieved through the simple act of pursuing pleasures and avoiding pain, as well as not fearing for ones life. Of course, he discusses the difference between necessary pleasures and unnecessary pleasures. One necessary pleasure would be to be well fed, while an unnecessary pleasure would be to buy the newest iphone that just came out. He does clarify that happiness cannot so much as be gained by those unnecessary pleasures, as these will only one day fail us or bring us no pleasure anymore, as they are simply material things. Rather, happiness is gained by fulfilling these necessary pleasures by staying well fed, well rested, and maintaining health. Unnecessary pleasures should be avoided, as they will only end with pain. He also describes happiness as not fearing the gods and also not fearing death. Fearing these things will only cause apprehension to Epicurus, which is detrimental to experiencing the pleasures that come with life. He explains that it is easy to come by pursuing the good pleasures once one does not fear the extermination of them. The definition among both philosophers differ in that Aristotle seeks happiness along the way of life, and true happiness is not actually achieved until near the end of ones life. It is the end result that determines happiness, and not the path taken. Meanwhile, Epicurus leans more along the line of happiness being picked up along the way of ones life by maintaining ones health and good-will through taking care of ones body and not being afraid of such conditions being affected. This alone makes them vastly different. However, both seem to agree it is the path that really matters in seeking happiness. Even though Aristotles beliefs place happiness at the end of ones life, it is the journey one takes that determines it. Whether ones life was fulfilled up until that point. In the same way, it is Epicurus that believes that ones life being fulfilled is happiness in itself. While one can be happy at succeeding in life, the small act of seeking those basic pleasures and needs are what makes happiness at a succeeding life. While both definitions of happiness are different, both philosophers seem to believe that ones basic needs must be fulfilled in order to achieve full happiness. Whether happiness is achieved by looking back on ones life and seeing the good the yve done and that which they have succeeded, or the act of fulfilling those needs, both scenarios achieve true happiness in ones life, so long as these needs and pleasures are filled, according to both philosophers theories. While both are qualified theories, I believe the most helpful would be Epicurus. One can still seek happiness before the end of their life and it is displayed throughout the world that so long as ones basic needs are fulfilled, one can remain happy. This is demonstrated by different countries. In third world countries, where technology is not quite as advanced, its people still find happiness by keeping themselves well fed and their bodies being taken care of, whereas those in first world countries can be made depressed by many of the unnecessary pleasures that are widely available and acceptable to most that live there. Don’t waste time! Our writers will create an original "Philosophy and Happiness" essay for you Create order

Themes Of Shanghai Girls - 1501 Words

â€Å"See’s emotional themes are powerful...the bonds of sisterhood and the psychological journey of becoming an American† - (The Washington Post) Shanghai Girls is written in the atmosphere of 1937 Shanghai, ‘the Paris of Asia’ . Where the Chinese were influenced by the westernization. The developing Shanghai features the rapidly growing influence of the west over traditional Chinese beliefs. This enlightening story written by Lisa See shows the complex relationship between two sisters, Pearl and May. They go through hardships and suffering in order to leave war torn Shanghai and try to adjust themselves as wives in arranged marriages set by their father who looses†¦show more content†¦It was not the outwardly influences but the racism within the community that has been a powerful symbol in the book. Each character is a victim of xenophobia including the narrator and protagonists, Pearl Chin and May chin the two sisters. The first chapter opens the doorway to Pearl and May’s acquired taste and lives over a conversation during dinner with their parents. However, the atmosphere is quite cringe-worthy, as their father criticizes Pearl for her failing beauty and personality. In her opinion, she is beautiful but for her parents she is like a ‘South China peasant’. Being from bourgeois class they belonged to a prosperous family and as she describes that she lives in an ‘international city’ , they considered themselves ‘modern ‘. She faced criticism of being taller - ‘I’m taller than my father, which he loathes. We live in Shanghai, where the tallest car, the tallest wall, or the tallest building sends a clear and unwavering message that the owner is a person of great importance. I am not a person of importance’ also people called her bookish, because in 1937 it was not considered a ‘good thing ‘. So, we see how Pearl faced criticism for being educated and carefree about herself. It was a fact, that traditional Chinese were more bounded and restricted than the modern girls of Shanghai. So the friction between the old and new is prominent inShow MoreRelatedThe Shanghai Girl ï ¿ ½Ã¯ ¿ ½Ã¯ ¿ ½ Is The Chinese American Writer1401 Words   |  6 Pages《Shanghai Girls》 is the Chinese-American writer, Lisa See published in 2009. In this novel, the theme of the novel is often interpreted as describing her emotions. About her life in China and the United States, with plent y of space describes the life of Chinese immigrants and her mentality, and appearing the homesick theme of the novel. This article focus on China s Shanghai, Angel Island in United States and Los Angeles, those three places for basic point. And show the protagonist pearl and MayRead MoreShanghai Girls - Book Review2407 Words   |  10 PagesSHANGHAI GIRLS, BY LISA SEE BOOK REVIEW I. INTRODUCTION A. 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The Lion King, released in 1994, is the highest grossingRead MoreGender And Roles : A Great Deal About The Immigrant Experience991 Words   |  4 Pageschinese daughters.† This quote sums up the world that May and Pearl live in, that no matter the culture, no matter the time period, and no matter the situation, your gender decides your fate or does it? The theme of gender and how they dictate our roles in society run rampant in Shanghai Girls by Lisa Lee. Lee’s novel covers a great deal about the immigrant experience and the struggles t hey had to go through to adapt to their new environment but one thing they didn t need to adapt was the parts theyRead MoreJoy Luck Club Themes1270 Words   |  6 PagesMany themes within The Joy Luck Club can be related to current events. The theme of â€Å"Sacrificing/Suffering† which is an important theme in the book also relates to what is happening in Venezuela. 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We choose theRead MoreWhat Would Childhood Be Like Without Mickey Mouse And Cinderella?1231 Words   |  5 PagesEvery child in America is familiar with Disney in one way or another because Disney manifests itself in countless different ways that capture the attention of a wide spectrum of audiences. One may be familiar with Disney movies, television shows, theme parks, toys, or numerous other representations. Perhaps the most well known Disney creations are films. Disney began producing movies in the late 1930s and has been unstoppable in the film industry ever since. Some are regarded as classics, such asRead MoreHow Disney Magic And The Corporate Media Shape Youth Identity Essay1733 Words   |  7 Pagesin the theater, radio, music, publishing and online media. The company is best known for the products of its film studio, The Walt Disney Studios is one of the largest and most well-known Hollywood film companies. And it also owns or operates 14 theme parks worldwide. 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Water Imbalance Free Essays

Phu Pham 002815421 Water Imbalance When we talk about water imbalance, it is necessary to first know of water’s tendency to move from high concentration to low concentration. This property of water is influenced by three conditions: isotonic, hypertonic, and hypotonic. Isotonic condition exists when the concentration of the solute is the same as the concentration inside the cell. We will write a custom essay sample on Water Imbalance or any similar topic only for you Order Now Because the concentrations are the same on both sides, there is no movement of water. In hypertonic, however, the concentration of solute is greater on the outside than on the inside, water moves outside of the cell until concentration on both sides reach equilibrium. Because water moves outside, this causes the cell to shrink. In hypotonic solution, the concentration of solute is greater on the inside than on the outside, water is drawn inside the cell to reach equilibrium while busting the cell opened. Inside the human body, there are many solutes that together make up blood and other solution necessary for life such as sodium, calcium, potassium, water†¦ These ions are called electrolytes, a vital key in maintaining the homeostasis. Serious electrolytes usually associated with sodium, potassium, and calcium. Other electrolytes disturbances are less common. A sodium imbalance occurs when there is too little or too much sodium in the bloodstream. Hyponatremia happens when there is too little sodium, and hypernatremia occurs when there is too much sodium. In normal activity, sodium is absorbed by the kidney to regulate water levels in the body. But when there is a water imbalance, such that of too much or too little of water, the body either gets rid of or absorbs too much sodium. Regular symptoms includes: muscle cramps, confusion, restlessness, agitation, tissue swelling, depression, lack of coordination, seizures, and more seriously coma. Hypernatremia, a condition when there is more sodium ions on the outside than the inside of the cells, causes fluid to be pulled from the cells of the brain resulting in cell shrinkage. This is the primary cause of neurological symptoms. Hyponatremia is a condition when there is more sodium ion on the inside than the outside of the cells. Osmotic movement of water into the brain cell may increase the brain size above normal. This can lead to seizures and other severe neurological effects. Therefore, the maintaining of electrolytes is very important in order for the cells to last. Any imbalance in the concentration of water inside the body will directly affect the concentration of solutes (electrolytes) in the blood and cause severe damage. http://rnbob. tripod. com/sodiumimbalance. htm http://www. medscape. com/medline/abstract/15982544? src=emed_ckb_ref_0 How to cite Water Imbalance, Papers

What is art Essay Example For Students

What is art ? Essay Without knowing first what art is, we will not be able to tell what good is art. Having studied several different definitions of art, I am most satisfied with Tolstoys definition of art from his essay What is Art? (pckt pg.21). According to Tolstoy, art is a form of communication, a vehicle which the artist can use to communicate his feelings and emotion; it is a means of intercourse between man and man (pckt pg. 23). Tolstoys definition of art is hardly based on the beauty of the work, rather he focuses on the communicative qualities of the work namely, infectiousness, clarity and sincerity. Thus, any piece of work displaying all the three conditions in any varying degree, is considered a work of art. The quality of a work of art is determined by the degree to which it is sincere, clear and infectious. Using Tolstoys given definition of art my essay attempts to discuss what art is good for, mainly with respect to ethics. We will write a custom essay on What is art ? specifically for you for only $16.38 $13.9/page Order now My stand on art is that it can be both for good and for bad when it comes to the question of ethics. For example, literature as art can act in both ways, which way it goes depends on both the writer and reader. Literature, since its inception has always been a form of communication, and good literature be it the prose of Trollope, poems of Blake, the plays of Shakespeare or even political propaganda has always had the sincerity of its creator. Throughout history, literature has been able to bring a social, or moral message to the people. And good literature has always been infectious, at times even igniting reform and revolution. Without a doubt, literature brings to the reader or audience a circumstance we are unable to experience in real life and thus raise moral or social concerns. From Swifts satirical Gullivers Travels which poked fun at the social mores of his time, to the fiction of Dickens whose plea for reform did not go unheard and pushed a program for reformation into acti on. Yet literature with its power to move masses can also go bad, for instance, the misinterpretation of Marxist theories led to the regime of suffering and terror we know as Communism. Art, as Tolstoy has described, is infectious, sincere and clear, qualities that make it extremely accessible to the masses, and given its infectious nature, art as a form of expression and communication can fuel changes or destroy whole societies. The experience of art is more easily degraded (book pg.199) says Murdoch in her essay The Sovereignty of Good. Murdoch substantiates Tolstoys claim that art is communicative when she describes it as a human product that is easily comprehended or degraded. Murdochs main argument is that moral ethics and virtues are in fact connected to Beauty in Art, or in Nature.(book pg. 198) Her argument is based on two assumptions; namely, that humans are all selfish and that there is no external reason for human life. In view of her assumptions, it follows that whatever makes us less selfish or more objective is virtuous. And beauty be it in Nature or Art, has the ability to make us indulge in self-forgetful pleasure (book pg. 198) thus making us less selfish and more objective. Beauty in Art is more edifying (book pg.199) since it is a human product; and even more so when we are talking about representational art like literature or paintings. (book pg.199) She claims art to be concerned with mor ality, and that it presents to us what we would be too timid or selfish to discover on our own. Good art is a demonstration of the difficulty of being objective and is a place in which the nature of morality can be seen. (book pg.200) In other words, art is where the artist sheds his individualistic veil of perception and creates a work where others can share in his objectivity. This is an act of virtue. In appreciating art, we become less selfish and can see the reality of the world presented. I agree very much that objectivity is introduced to the spectator, and I can think of no more fitting example than when Dickens

liquids essays

liquids essays In this chapter we will see how water and its three states of matter play a big role in our daily lives. Even though all the three of matter of water have the same molecule, they can be different at some point. For example it takes more energy to change liquid water to steam than to melt ice at 0 c. The liquid water state lies in between solid and gas, but not midway between. But liquid is more similar to solid than to ice. Solid states is in terms of closely packed, highly ordered particles in contrast to widely spaced, randomly particles of gas. The liquid states between both, with more disorder arrangement than for the solid state and with some empty spaces. Those are just some of the important properties of liquids and solids. There are many solids and also gases at the atmosphere, but the liquid we most see is water. It is one of the most important substances on earth. It is important for sustaining reactions in our bodies that keep us alive. One water phase change is when you heat liquid water, what happens? First the temperature of the water rises. Now the motion of the water molecules increase, then when the temperature reaches 100 c, the water starts boiling, the temperature remains at 100 c. Until all the water has change to gaseous state. That is how liquid water can change from liquid to gaseous state. Another water phase occurs when liquid water is cooled to 0 c where the water starts to freeze. But until all the liquid water has change to ice, then the temperature starts decreasing again. Now the water is no longer liquid it has change states to solid ice. At temperatures below 0 c liquid water freezes and above 0 c ice melts. But water expands when it freezes. That is because ice at 0 c has a greater volume than one gram of liquid water at 0 c. 13.2 Energy Requirements for the Changes of State Changes of state from solid to liquid and from liquid to gas ...

Fire Tornado Project

Fire Tornado Project A fire tornado forms when fire is caught up in a vortex. Fire tornadoes or fire devils occur naturally in some wildfires, but you can make a small scale fire tornado yourself. Heres how: Fire Tornado Materials In order to produce a fire tornado, youll need a source of fire and the ability to create an air vortex or whirlwind. The fire tornado is made by placing a container of fire onto a spinning surface. A cylinder of mesh or screening forces the air into a column to force air into a vortex. lazy susan or table or chair that can rotate freelycontainer of fire (e.g., fireproof bowl containing pieces of sponge sprinkled with lighter fluid or alcohol)cylinder of wire mesh or screen with diameter to fit outside the fire bowl. Make the mesh cylinder by rolling a sheet of metal window screening or chicken wire into a tube. Be sure the tube is wide enough to fit around the container youll be using for fire. Staple the ends of the tube to secure it into a cylindrical shape. Create the Fire Tornado Practice this set-up without igniting the fire to be sure your container wont go spinning off. Its a good idea to secure the bowl and screen tube to the lazy susan with tape or glue so that it wont go flying off when you spin the fire. Its also a good idea to have a fire extinguisher handy, just in case. Set the fireproof bowl in the center of the lazy susan. Secure the bottom so the bowl will remain stable when spun.Place the sponge with lighter fluid into the bowl.Set the metal mesh cylinder around the bowl. See if you can spin the lazy susan without incident. You may need to secure the cylinder.Once you are confident of your set-up, ignite the fire in the bowl and slowly start spinning the lazy susan. See a video of this project or make a green fire tornado. Disclaimer: Please be advised that the content provided by our website is for EDUCATIONAL PURPOSES ONLY. Fireworks and the chemicals contained within them are dangerous and should always be handled with care and used with common sense. By using this website you acknowledge that ThoughtCo., its parent About, Inc. (a/k/a Dotdash), and IAC/InterActive Corp. shall have no liability for any damages, injuries, or other legal matters caused by your use of fireworks or the knowledge or application of the information on this website. The providers of this content specifically do not condone using fireworks for disruptive, unsafe, illegal, or destructive purposes. You are responsible for following all applicable laws before using or applying the information provided on this website.

My Interactions with the Jesuit values Essay Example | Topics and Well Written Essays - 750 words

My Interactions with the Jesuit values - Essay Example Also, a compassionate and loving heart if not tempered by the logic and decorum emanating from the heart is but a rudderless ship, incapable of reaching its destination, being most of the time trapped in the morass of indecision and wavering. It is in the divine unity of the mental and emotional faculties that lies the true future of humanity and mankind. The Jesuit model of education actively inculcates the unity of human understanding and emotions. When the human personality is not amply mature and had not attained the ripeness ushered in by continual and persistent contemplation and education, the heart and the mind tend to be in a state a conflict. This is many a times markedly signified by having a strong desire to do something or engage in some activity that innately seems to be inappropriate or wrong. I believe that a preponderance of such instances in human life gives way to ample emotional and mental problems, which if allowed proceeding beyond a certain limit could degenera te into some kind of neurosis. Yet, ironically, I feel that this is the actual dilemma of the modern civilization so open to the winds of materialism and a deluge of information. Many a times in my life I felt that though I had everything that I materially desired and had access to most of the modern freedoms and rights, still there was something lacking within me that restrained me from evolving into a complete person. It is only after learning about, understanding and meditating upon the Jesuit value of the unity of body and mind that I realized that it was possible to pull myself out of this dilemma. I realized that the purpose of human existence and education is to aspire for a holistic development, the kind of evolution where the aspirations of the heart are shaped and molded by the discipline and formality emanating from the mind. This may seem nice to read, but, believe me, achieving such a state of existence is easier said than done, and requires continual practice and dedic ation, not to mention the immense need for prayer and self evaluation. It is only when a person has the good luck to be placed in the circumstances that are imbued with just the right values and ethics that one is able to instinctively realize the unity and harmony existing between the mind and the heart, the body and the soul. However, if, by the grace of God, one turns out to be blessed enough to placed under the tutelage of experts and institutions that encourage the flowering and evolution of the whole person rather than lopsidedly encouraging the segmented faculties of the human personality that one is able to evolve into a complete person in whom the yearnings and aspirations of the heart are propitiously tempered by the wisdom and maturity of the mind, leading to happiness and completeness in most of the spheres of life, are they spiritual, social, academic, economic or domestic. In that context, the Jesuit value of the unity of mind and the heart had a profound impact on var ied facets of my life. It not only helped me to proceed on a journey that promised happiness and grace, but also endowed me with the much required qualities like humility, patience and persistence. It encouraged me to engage with the complexities of the outside world with a deeply felt and morally

Law Essay Example | Topics and Well Written Essays - 2750 words - 4

Law - Essay Example l effect or used in the United Kingdom shall be recognised and available in law, and be enforced, allowed and followed accordingly; and the expression enforceable Community right and similar expressions shall be read as referring to one to which this subsection applies.†1 Essentially, Section 2(1) ensures that in the event there is a conflict between EC law and UK law, the former prevails. In other words EC law confers upon Bill and Jim â€Å"directly enforceable laws† within the UK.2 It was also held in Van Gend en Loos v Nederlandse Administratie der Belastingen that the EC represents a â€Å"new legal order† which binds all Member States. 3 To this end, there are three systems of law within the EC that determine Bill and Jim’s right to take action against the UK for personal injuries incurred as a result of their failure to implement Directive 2007/15/EC by the due date. The three systems of law are primary legislation which encompasses EC Treaties, secondary legislation which are Directives and regulations and the third source of law is Decisions.4 Bill and Jim’s claim for personal injuries will fall under the application of secondary injuries since the claim is directly related to a Directive issued by the Council of Ministers and the European Parliament. Directives require official enactment by Member States but they are nonetheless binding on all Member States.5 In fact Article 249 of the Treaty of Rome 1957 provides that Directives are binding on all Member States â€Å"which it is addressed.†6 Although the UK has a discretion as to how to implement the Directive on the phasing out of chalkboard, the Directive remains applicable under UK law once the date for implementation passes. The fact that the UK’s safety regulations adequately deal with the main objectives of the Directive does not weaken the application of the Directive.7 In Publico Ministero v Ratti [1979] ECR it was held that as a result of Article 189 (now article 249) of the

Reason Not Religion :: essays papers

Reason Not Religion Observations and inferneces from real life perceptions: My entire life I have been a Catholic and have attended Church regularly with my family, always believing in God and the stories and tales of the Bible as pure fact that happened long ago, and of Jesus being the savior, etc. Just this past month I attended a Presbyterian church service with my elderly grandmother in Johnstown, Pennsylvania. The church was small to begin with, and only about one-third of the seats were filled. I would have to say that at least 95% of the people were all over 65, with very few young couples at all. My grandma made a comment on the lack of young people who attend the masses now, and she kept referring to the fact that recently less and less young couples and families ever attended church. At first I thought that this church would then seriously have to close its doors when the current majority of the parishioners died, but then I realized another aspect of human behavior and psychology. The characteristic that I see and hear so much about that many humans tend to possess and practice, is the fact that they become "closer to "god"" the older they get. Why is this? It is because of one of the same big reasons that we even have to have religion in the first place: fear about death and what happens to us afterwards. These people seem to be turning to the kind of thinking that inspired the dichotic idea of PASCAL^S WAGER. Even if these people were not very religious during their younger years, we can now see a trend of a large section of our country^s population starting to attend church more and more and become more "religious" as they grow older. What inspires this shift?--plain and simple, the fear of uncertainty. "QUESTIONING" ONES BELIEFS MUST GO BEYOND JUST WONDERING When I used to attend Church regularly their was a priest who was an extremely good speaker and extremely intelligent. Even though he was a Catholic priest, serving as the pastor of an extremely large church, he had the courage and brains to disagree with some of the rigid dogma setup and enforced by the Vatican. I remember one sermon he gave that has greatly influenced me since, and I am very happy I was fortunate enough to hear it. In this certain sermon he talked about his thoughts on it being good for teenagers and youth to question the existence of a God in their world. He talked at length about this

Juice Marketing

2010 Horlborn Consumers Ltd 6/14/2010 MARKETING PLAN OF V6 VEGETABLE JUICE Champion like a thrive Prepared for, Mr. Sajeeb Saha Course instructor Department of Agribusiness and Marketing Sher-e-Bangla Agricultural University Sher-e-Bangla Nagor, Dhaka-1207 Prepared BY, 1. Md. Rashedul Haque07-2398 2. Md. Sharifur Rahman07-2326 3. Md. Wahidul Islam08-2776 4. Sayeda Razia Islam Nabila07-2470 5. Mahbubur Rahman08-3077 6. Md. Shahidul Islam08-2766 7. Md. Faisal Kabir Khan08-2778 8. Habiba Begum08-2684 LETTER OF TRANSMITTAL To Mr. Sajeeb Saha Lecturer Department of Agribusiness and marketingSubject: Submission of marketing plan Dear Sir This is our marketing plan of â€Å"V6 vegetable juice† which is launched by Horlborn Consumers Ltd. In the time of preparing this plan we had to face some problem about marketing and sales. But we try to apply our marketing knowledge as much as we learn. We prepare this marketing plan on the basis of our own knowledge and also on the collected info rmation from different sources. If any type of mistake you notify please suggest us. Sincerely yours, Md. Rashedul Haque07-2398 Md. Sharifur Rahman07-2326 Md. Wahidul Islam08-2776 Sayeda Razia Islam Nabila07-2470Mahbubur Rahman08-3077 Md. Shahidul Islam08-2766 Md. Faisal Kabir Khan08-2778 Habiba Begum08-2684 Table of Content: SerialNo. | Description| Page number| 01| Executive Summary| 7| 02| Company Summary| 8| | 2. 1| Location | 8| | 2. 2| Size and capacity| 9| 03| Product and Service overview | 9| | 3. 1| Categories of product| 10| | 3. 2| Raw-materials of product| 11-12| | 3. 5| Nutrition | 13| 04| Strategic plan | 13| | 4. 1| Vision | 13| | 4. 2| Mission| 14| | 4. 3| Goals| 14| | 4. 3. 1| Financial Goals| 14| | 4. 3. 2| Non-financial Goals| 14| 05| Situation Analysis| 15| | 5. 1 | Marketing Summary | 15| | 5. 1. 1| Market Demographics| 15| | | 5. 1. 2| Psychographics| 16| | | 5. 1. 3| Market Needs| 16| | | 5. 1. 4| Consumer Insight| 16| | | 5. 1. 5| Market Trends| 17-18| | | 5. 1. 6| Market Growth| 18| | 5. 2| STP Analysis| 18| | | 5. 2. 1| Market Segmentation| 18| | | 5. 2. 2| Target Market| 18| | | 5. 2. 3| Positioning | 19| | 5. 3| SWOT Analysis | 19| | | 5. 3. 1| Strength| 19| | | 5. 3. 2| weakness| 19| | | 5. 3. 3| Opportunities | 19| | | 5. 3. 4| Threats | 20| | 5. 4| Competition Analysis| 20| | | 5. 4. 1| Competitor Strength| 20| | | 5. 4. 2| Competitor Weakness| 21| | | 5. 4. | Points of Difference| 21| | 5. 5| Competitive Advantage | 21| | 5. 6| Key to Success | 21| | 5. 7| Critical Issue | 22| 06| Strategic Marketing Analysis | 22| | 6. 1| Marketing Objectives | 22| | 6. 2| Strategies | 22| | 6. 3| Marketing mix| 23| | | 6. 3. 1| Product strategies | 23| | | 6. 3. 2| Pricing Strategies| 23-24| | | 6. 3. 3| Distribution pattern| 24| | | 6. 3. 4| Advertising & Promotion| 25| | | 6. 3. 5| Customer Service| 25| | 6. 4| Marketing Research| 26| 07| Financial planning| 27| | 7. 1| Financial Overview| 27| | 7. 2| Sales Forecast | 28| | 7. 3| Revenue For ecast| 29| | 7. | Expense Forecast| 30| | 7. 5| Profit Margin| 31| | 7. 6| Break-even Analysis | 32| 08| Controls | 33| | 8. 1| Implementation | 33| | 8. 2| Marketing Organization| 34| | 8. 3| Contingency Planning | 34| 01 Executive Summary: A concrete marketing plan is one of the major tools of a marketer to be successful in his business. As a student of Agricultural Marketing we were assigned to make a marketing plan. For this purpose we selected â€Å"V6 vegetable juice† as our product and made a marketing plan of this product. Horlborn Consumers Ltd serves both the consumer market, as well as local restaurants.We will succeed in developing a profitable business through the use of our two competitive advantages, quality and flexibility. The local farmers of vegetable cannot produce enough products to satiate local demand and also other beverage company can’t able to satisfy the consumer through their product. We see this market opportunity and are prepared to seize it. Our mission is to provide the highest-quality vegetable Juice. We exist to attract and maintain customers. When we adhere to this maxim, everything else will fall into place. Our services will exceed the expectations of our customers.We have first formed a company then as per requirement we have given description of the business and current market situation. We have provides these details based on our own knowledge and collected information from different sources. Then we have discussed about our strategic plan, market summary, market trends and market growth. We did SWOT analysis, STP analysis, Competition analysis and also our competitive advantage. We also provide marketing strategy, pricing strategy, and also distribution channel. We mentioned our local and advertising and promotional activities.Then we included our financial plan and also our implementation plan. 02 Company Summaries: * Legal Name: Harlborn Consumers Ltd. â„ ¢ * Trade name: Harlborn Consumers Ltd. â„ ¢ * Business Address: Factory (Manufacturing Plant): Ishurdi EPZ, Pabna. Head Office: Twin Builders Complex, 52/A Motijhil,Road 13/C, Motijhil, Dhaka. * E-mail : [email  protected] com * Website : www. harlborn. v6. com * Phone : +88013670487 * Fax : 91-3483-244441. Type of Organization : Partnership 2. 1 Location: * Plant Location: We have to select a better manufacturing plant as well as the distribution place.In favoring the environmental factors as considered for the hygienic manufacturing plant as further the Ishurdi EPZ which area is much free from the violence of political disturbance & other hindering factor. * Central office: our target distribution place is Dhaka division with other renowned districts of the noteworthy division of Bangladesh. So, our central official position is situated at the twin builder’s complex at Motijhil. In other districts our own distributor sends our products through low cost with our great transportation facility. 2. 2 Size & capacity: Establishing the manufacturing plant the size of capacity is a great factor to run the whole processing plant. Size & capacity should be effective for proper working. * In total we need 5600 square feet to move freely. * A small portion of that place will be used as a controller office. * Warehouse free space to store & preserve the raw materials. * Central office space is about 4000 square feet. 3. 0 Product and Service overview: Product and service overview includes categories of product, raw-materials of product and also the nutritional value of the V6 vegetable Juice. . 1 CATEGORIES OF PRODUCT: There are six season in Bangladesh. Among them winter is the most vital season for huge production of green vegetables. We select winter vegetables for our juice production. So our target product is winter vegetable juice. We divided our product into three types on the basis of their weight and size. 1 liter500ml200ml 3. 2 Raw Materials of Product: Vegetables are an essential part of any healthy diet. Vegetables provide nutrients, such as potassium, magnesium and vitamins A, C and E that are vital for overall health and maintenance of your body.That’s why we select following vegetables. Tomato: Tomato provides powerful, natural antioxidants. The antioxidant Lycopene is found naturally in tomatoes, and helps protect against cell damage. Cabbage: It helps to round out your diet with other vitamins, minerals and natural antioxidant Carrots: Delivers vitamin A (alpha- and beta-carotene) to help maintain vision and a healthy immune system Lettuce: One cup of iceberg lettuce has only 10 calories! Spinach: Supply huge amount of vitamin A E K C & with calcium energy and iron Swamp cabbage:It gives us vital amount of vitamin A & C with high amount of protein calcium and iron 3. 3 Nutrition: Example nutrition information for V6 Vegetable Juice: Nutrition Data| Servings per package: 1| Serving size: 250 ml| | Average qty per serving| Average qty per 100 g| Energy| 165 kJ (40 cal)| 66 kJ (16 cal)| Protein| 2. 4 g| 1. 0 g| Fat| | | – Total| Nil| Nil| – Saturated| Nil| Nil| Carbohydrate| | | – Total| 6. 3 g| 2. 5 g| – Sugars| 6. 3 g| 2. 5 g| Sodium| 660 mg| 263 mg| Vitamin A| 325  µg (40%) ^| 130  µg| Vitamin C| 52 mg (130%) ^| 21 mg| 04 Strategic Plans:The new marketing plan has developed its strategies by focusing on the vision, mission, goals as well as its core competency. 4. 1 Vision: We envision a marketing system that quickly and efficiently moves wholesome, affordable agricultural products from the farm to the consumer. Our target customer, they can take the nutrition of the vegetable. Our product must be diversified as the consumer need. We have to create our market demand and grow awareness among the people. At first we have to capture our local market within two years and we will start to export our product within five years. 4. 2 Mission:Our mission is to provide the highest-quality vegetable Juice. We exi st to attract and maintain customers. When we adhere to this maxim, everything else will fall into place. Our services will exceed the expectations of our customers. We also focus on the following missions, * Hygienic food * Finest quality of our product * Keeping the affordable price * Provide best customer service * Provide energetic and nutritious food 4. 3 Goals: We divided our goals into two part, financial goals and Non-financial goals. 4. 3. 1 Financial goals: 1. Realize a 5% increase in gross profit margins through efficiency gains every year.Reduce the transportation costs associated with product delivery by 10% by the end of the first year. 2. We will address break-even analysis, sales forecasts, expenses forecasts, and how those link to the marketing strategy. 4. 3. 2 Non-financial goals: 1. Maintain positive, steady growth each month. 2. Experience an increase in new customers who are turned into long-term customers. 3. Generate brand equity at the Farmer's Market as wel l as within the commercial restaurant industry market. 4. Awareness regarding services offered, develop the customer base, and work toward building customer loyalty. . To enter into new market. 05 Situation Analyses: V6 vegetable juice is a start-up business. The vegetables have been well received and marketing is now critical to its continued success and future profitability. Harlborn offers a wide range of high quality vegetable juice. The basic market need is high quality vegetables with flexibility of production for both the consumer and commercial market. 5. 1 Market Summary: We possesses good information about the market and knows a great deal about the common attributes of our most prized and loyal customers.We will leverage this information to better understand who is served, their specific needs, and how we can better communicate with them. 5. 1. 1 Market Demographics: The profile for our customer consists of the following geographic, demographic, psychographics and behavio r factors. Individual’s demographics: * Singles and families. * Children’s * Sick people * Ages 25-50, this segment makes up 53% of the market according to the Chamber of Commerce. * Have attended college or graduate school. * Are cognizant about their health * Female aged 30-52 * Tend to eat out at least once a week. Behavior Factors: Are willing to pay a premium for higher quality, tastier vegetable juice. * There is value attributed to the more attractive beverage of vegetable juice. * Enjoy a high-quality juice without the mess of making it themselves. 5. 1. 2 Psychographics: * Moderate involvement with product purchase, seeking information about health benefits and nutritional facts of V6 products * Well educated, hard working and active females with a desire to provide a healthy lifestyle for themselves and their family * Time poor people, struggling to manage theirs and their families active lives who seek an easy solution to roviding nutritional beverages as an alternative to soft drinks * Females who take both an emotional and rational approach to buying their families food * Prone to moderate levels of emotional attachment with brands * Eager to seek out the most consistently nutritious beverage products 5. 1. 3 Market Needs: We provide individuals and restaurants with high-quality vegetable juice. We seek to fulfill the following benefits that are important to their customers. Selection: A wide choice of different vegetables with the flexibility to change crops midseason. * Competitive Needs: Sugary soft drinks are low in nutritional value to recover this there needs a healthy and long lasting energy drinks. * Customer service: The patron will be impressed with the level of attention that they receive. * Competitive pricing: All products will be priced competitive to true substitutes. 5. 1. 4 Consumer Insight:The consumer insights are listed from most important to least important for the target audience The need for a healthy alternati ve to soft drinks * Sugary soft drinks are low in nutritional value * Over indulgence of soft drinks leads to poor eating habits * Needs a variety of beverage choices * Needs a way to gain healthy long lasting energy * Have fast paced lives and do not have time to make healthy meals everydayPassionate about their and their family’s health and well being * Genuinely concerned about the overall health of their families * V6’s high volumes of vitamins and antioxidants contribute to healthy family members * Provides a solution to the worry of what to feed to themselves and their children with little post purchase regret * Want to maximize on opportunities to save time and effort by purchasing a quality product * Highly likely to put their families needs in front of their own * Needs to feel good about their dietary decisions and give them a sense of empowerment * Peer pressure forcing them to have the perfect healthy family 5. 1. 5 Market Trends: The market for vegetable j uice has exploded within the last few years. Explanations for this trend are, * Market supply: The increase of supply has reinforced the demand.Within the last few years many farms that were producing grains have moved to production of vegetables because of the increased margins and market demand. * Health consciousness: Now a day’s Bangladeshi’s have become more health conscious and vegetable have supported this goal as juice are inherently healthy and a vegetable mix juice is far tastier than the others juice. * Presentation/appearance: Presentation as an element of the culinary experience has taken on more value as juice has become more creative over the last several years. 5. 1. 6 Market Growth: We are learning to appreciate the more sophisticated taste of this health food. Therefore taste and health consciousness is what is driving this demand. This demand can be seen by the increase of juice offerings by finer restaurants.Lastly, presentation is becoming a variab le in gauging the quality of a product, and a mix for vegetables as juice is very aesthetically pleasing. 5. 2 STP Analysis: The following STP analysis consists of market segmentation, target market and positioning. 5. 2. 1 Market Segmentation: We have segmented our customer into three groups. * Individual consumers * Restaurants and * Hospitals 5. 2. 2 Target Market: * Children * Sick people * Active adult female * School, College, and Universities students * Old aged people * Time poor people 5. 2. 3 Positioning: V6 juice helps to maintain good health, when time is short, which create a value in consumers mind about this product and motivate rheumy to buy frequently. Horlborn will position itself as: * Flexible. * High-quality producer. Professional. * Reliable 5. 3 SWOT Analysis: The following SWOT analysis captures key strengths and weaknesses within the company and describes the threats facing Horlborn Consumers Ltd for marketing V6 vegetable juice. 5. 3. 1 Strengths: * Availab ility of seasonal vegetables throughout the year. * Flexibility in meeting vegetable needs. * Flexibility in meeting restaurant's needs. * High-quality product offerings that exceed competitor’s offerings of price, quality, and service. * Higher than industry margins due to production efficiencies. 5. 3. 2 Weakness: * V6 Vegetable juice lacks brand equity. * A limited marketing budget to develop brand awareness. The decreased degree of flexibility when near full production. 5. 3. 3 Opportunities: * Growing market with a significant percentage of the target market still not aware that vegetable juice exists. * The ability to develop long-term commercial contracts which should lower costs associated with production. * Children prefer juice than others meal. 5. 3. 4 Threats: * An out of state, already established competitor that has decided to make customer service and flexibility their selling point. * A health scare that questions the safety of V6 vegetable juice. * Poor weath er which will affects the market of V6 vegetable juice. * Customers are very much habitual to take vegetables as green. 5. Competition Analysis: Though V6 vegetable juice is a new product in the market but there are some similar products also. Basically the beverages, fruit juices and vegetable products are the major competitors. The competitors are divided in two – Direct Competitors: Beverages and fruit industries, like- Pepsi, coca cola, PRAN juice, ACMI juice, Frutika etc. Indirect Competitors: Raw vegetable markets, vegetable by products (biscuits, soups, snacks), some healthy drinks like Boost, Flavored milk etc. 5. 4. 1 Competitors Strength: 1. Established brands- the competitors have established brand like Coca-Cola, Pran. etc. But we the new comer. 2.Product supply- the competitor’s product supply is very larger than our product. 3. Price- the products are similar price like us. 5. 4. 2 Competitors Weakness: 1. Quick, tasty and healthy alternative to soft drin ks and colas. 2. Diet V6 juice has high levels of vitamin A & C, at the requirements of consumer’s daily values. 3. General consciousness among the consumers of bad effect of soft drinks. 4. Soft drinks can be high in sugar which can be a main deterrent for consumers. 5. 4. 3 Points of Difference: The point of difference that makes this vegetable juice than the others are- * New idea- Vegetable juice concept is first in Bangladesh in the juice industry. Different experience & knowledge- The customers will have the distinctive feelings & experiences that they will not get although other drinks exists in market. * Strong distribution channel- As this product has strong channel distribution channel, the consumer get it at every retail shop. 5. 5 Competitive Advantage: Our competitive advantage is really a superior one; 1. 100% vegetable juice. 2. High contents of vitamin A & C. 3. Low levels of sodium. 4. Less fat & calories than other drinks. 5. Tasty & healthy. 5. 6 Key to Suc cess: Exceed the customer's expectations. Additionally, Harlborn consumers Ltd will: * Generate repeat business Increase the transactions amount per customer. * Increase the number of restaurant accounts. * Increase variety of juice. 5. 7 Critical Issue: Harlborn consumers Ltd is still in the speculative stage as a V6 juice producer. Its critical issues are to continue to take a modest fiscal approach; expand at a reasonable rate, not for the sake of expansion in itself, but because it is economically wise to; and continue to build brand awareness to lower future marketing costs. 6 Strategic Marketing Analyses: Strategic marketing analysis includes marketing objectives, marketing strategies, marketing mix, and market research of V6 vegetable juice. 6. 1 Marketing Objectives:The objectives of all integrated marketing communications will be to: * Inspire consumers to view V6 in a new more vibrant light * Empower the female target audience about their dietary decisions * Showcase the n utritional benefits and great taste of all V6 products * Establish a connection between V6 and healthy active lifestyles 6. 2 Strategies: The single objective is to position vegetable juice as THE finest producer of vegetable in Bangladesh, commanding a majority of the market share within five years. The marketing strategy will seek to first create customer awareness regarding services offered, develop the customer base, and work toward building customer loyalty. We seek to communicate the message that we are the finest producer of high-end vegetable as JUICE. This message will be communicated through a variety of methods. The first method will be advertisements.Some of the advertisements will be co-branding with the Farmer's Market. Other advertisements will be solely Harlborn advertisements. The ads will be placed in both the local newspaper as well as the local art/entertainment paper. The message will also be communicated to the different hospital through networking with owners and managers. We will also communicate our message through informal gatherings and networking with consumers and hospital owners. 6. 3 Marketing mix V6 Vegetable Juice marketing mix is comprised of the following approaches to product, price, distribution, advertising and promotion, and customer service. 6. 3. 1 Product strategies:Basically at the beginning we are producing only vegetable juice made through winter vegetable. Afterwards we will produce juice made through summer, year-round vegetable, souses etc. Since our product fulfills both vegetable needs and beverage needs it will be competing with both green vegetables and beverage drinks. 6. 3. 2 Pricing Strategies: Pricing strategies are most important stage in marketing mix. As we are going to launch a new product in the market, we do not have any idea whether the price would be accepted or not by the customers. If we select extensively high price, customers will not buy and volume of sales will be very low. On the other hand setting lower price will not cover our costs.So we have to consider the following things in selecting price. * Acceptance of product: As our product faces competition against both green vegetables and beverage drinks, price of our product should be accepted by customers. Our product fulfills both vegetable needs and beverage needs. For this extra utility we will charge higher price than our competitors. * Maintaining market share: If our product is accepted by customers in near future, more competitors will enter in the market. So our price should be such that can protect our market share in the competition period. Moreover we will need to lower the price to hold the market share at the time of competition. * Earning profit:As a business our main objectives is to earn profit. So we should not set any price that will not cover the cost of the product. After covering the cost we set a profit margin for our pricing. After analyzing all of this we select Market-oriented pricing that is setting a price based upon analysis and research compiled from the targeted market and also with the cost. 6. 3. 3 Distribution Strategies: In generally there are different types of marketing distribution system. Consumers are able to buy the products from different market place. All these distribution strategies are consists of producer, wholesaler, retailer, and finally to the consumer.There are mainly four types of marketing distribution channel: 1. Conventional Marketing channel 2. Vertical marketing channel 3. Horizontal Marketing channel 4. Hybrid Marketing channel We select the conventional marketing channel to distribute our product. Our juice will be distributed by the specified distributor which will be selected by the company. The selected distributor will supply the juice product to the wholesaler and also to the retailer and the consumer will collect the product from the retailers. There are three types of distribution strategies: 1. Selective distribution 2. Intensive distribution 3. Exclusive distribution We choose the intensive distribution for our product.We will supply our product all over the country on the basis of our product demand so that the consumer can get the product easily. 6. 3. 4 Advertising and promotion: A mixture of advertisements and networking will be used to increase visibility for V6 vegetable juice. In first we will be focused on introducing the product. The advertisement will be done on different media e. g. television, newspaper and billboard to make people aware of the product. Promotional activity: We make promotional activities for our product in different school, college, hospital, and restaurant. * Advertising themes will be changed with time and promotional activity will be carried out to generate the consumer. * In different occasion we ill open special sales center where attractive point of purchase display would be arranged to create positive image in consumer’s mind. * We will provide different incentiv e to our distributor. * Sometimes we will offer free sampling for the mass sale of product. 6. 3. 5 Customer service: Obsessive customer service is the mantra. Horlborn consumers Ltd philosophy is whatever needs to be done to make the customer happy must occur, even at the expense of short-term profits. In the long term, this investment will pay off with a fiercely loyal customer. 6. 4 Marketing Research: During the initial phase of the marketing plan development, several focus groups were held to gain insight into prospective customers.These focus groups provided helpful insight into the decision making processes. An additional source of dynamic market research is a feedback mechanism based on a suggestion card system. The suggestion card has several statements that customers are asked to rate in terms of a given scale. There are also several open ended questions that allow the customer to freely offer constructive criticism or praise. The â€Å"V6 vegetable juice† will work hard to implement reasonable suggestions in order to improve their service offerings, as well as show its commitment to the customer that their suggestions are valued. The last source of market research is competitive analysis.The Horlborn consumers will send people to local competitors to gain information about their product offerings. Financial Overview: As we start our business in the year of 2011, we can’t expect a huge sales as well as huge profits. But our market research says that there is a good potentiality of this unique featured product. We project our sales will be keep rising next’s year. More ever promotion and advertising will help in increasing sales. At the very first of our business our mission should be emphasis on promotional activities and recognizing the product at every level. Now we are showing our five year projected plan. Description | 2011| 2012| 2013| 2014| 2015|Total Revenue| (200000*22)+(80000*38)+(100000*68)=14240000| (310000*22)+(150000 *38)+(200000*68)=26120000| (460000*22)+(250000*38)+(310000*68)=40700000| (750000*22)+(500000*38)+(600000*68)=76300000| (850000*22)+(650000*38)+(750000*68)=94400000| Variable Cost ( Raw-materials, marketing, advertising, Promotion) | (200000*16)+(80000*30)+(100000*56)=11200000| (310000*16)+(150000*30)+(200000*56)=20660000| (460000*16)+(250000*30)+(310000*56)=32220000| (750000*16)+(500000*30)+(600000*56)=60600000| (850000*16)+(650000*30)+(750000*56)=75100000| Fixed Cost ( Land, Factory, Office, Storage) | 5000000| 5000000| 5000000| 5000000| 5000000| Total Cost| 16200000| 25660000| 37220000| 65600000| 80100000| Profit Margin| -1960000| 460000| 3480000| 10700000| 14300000| Sales Forecast: The first three months of first year will be used to set up the processing and manufacturing plant for the production of V6 vegetables juice. There will not be sales activity until the processing plant has established.From month four there will be a steady increase in sales. Fig: Sales Forecast Revenue Forecast: As in the third month our product sales started and its will be increasing day by day our revenue also will be increased potentially. This growing revenue is shown by the following graph. Fig: Revenue Forecast Expense Forecast: Marketing expenses are budgeted to analysis the year-wise expense of Horlborn Consumers Ltd. The projected expenses for five years are shown by the following graph. Fig: Expense forecast Profit Margin: The progresses of Horlborn Consumers Ltd are measured by analysis the yearly profit. These are shown by the following graph.Fig: Profit Margin Break even Analysis: The Break-even Analysis indicates 25890000tk will be needed in yearly revenue to reach the breakeven point. 8. 0 Controls: The purpose of V6 vegetable juice marketing plan is to serve as a guide for the organization. The following areas will be monitored to gauge performance: * Revenue: annually * Expenses: annually * Repeat business. * Customer satisfaction. 8. 1 Implementation: The follo wing milestones identify the key marketing programs. It is important to accomplish each one on time and on budget. As successful entrepreneur we must fix the detailed action plan with when we are going to perform that.There are some primary activities (planning, permeation from Government) that we assume we have already performed. 8. 2 Company Organogram: CEO DIRECTOR Chief HR Chief Finance Chief marketing Chief IT GM IT & Planning GM Finance & Accounts GM HR Operation GM Product & Service GM HR Training GM Corporate GM Sales & Distribution GM IT & Operation 8. 3 Contingency Planning: Difficulties and risks: * Problems generating visibility. * An already established competitor that chooses to compete on quality and flexibility. * Poor weather which could hamper crop yields. Worst case risks may include: * Determining that the business cannot support itself on an ongoing basis. * Having to liquidate equipment to cover liabilities.

The Article By Sally Mcconnel Ginet And Penelope Eckert

The article â€Å"Learning to be Gendered† co-written by Sally McConnel-Ginet and Penelope Eckert accurately sums up the process of becoming a boy or a girl starting before birth. Children learn to be a boy or a girl from both their family and peers then put their learnings to practice as they become older. Everyday interactions are predetermined by our own gender and our own interpretation of another’s gender. Sex is a physical and mental aspect of one’s character. If asked to place gender in a category of nature vs. nurture, Sally and Penelope provide sufficient evidence that gender is strictly nurture. Children’s clothes are immediately gendered from the pink or blue blanket you get at the hospital all the way to Babies â€Å"R† Us. A tradition that once seemed cute, Sally and Penelope, now claim is an unconscious ploy to know the sex without having to ask. They clearly point out the black and white photo of the world—the girl and boy, if you will—then color their film with proof and statistics. For example, the experiment done by Condry and Condry in 1976 tested how adults reacted differently to a babies cry solely based on what gender they believed the baby to be. According to another study gender does not determine how much a baby cries (Maccoby and Jaclyn 1994). Sally and Penelope explain that, in a way, we as a society are trained to reward gender specific behavior. I imagine it would be hard to disagree with an article that seems based on facts and various studies. AtShow MoreRelatedWomen And Women Deserve Equal Choices And Equal Ability1385 Words   |  6 Pagesability to choose as we please. One important factor in how women are rising amongst the ranks of the workforce and gaining more equality is how young men are statically accomplishing less now than ever before. As Saul Kaplan points out in his article â€Å"The Plight of Young Males† (2005), he states that â€Å"In the Latest Census, males comprise 51% of the total U.S. population between the ages of 18-24. Yet, just over 40% of today’s college students are men.† Basically, what Kaplan is saying, is that